Students and faculty using Brandwatch to research insights and work with Brands
November 18, 2014
Students and faculty using Brandwatch to research insights and work with Brands
Score 10 out of 10
Vetted Review
Verified User
Software Version
Pro
Overall Satisfaction with Brandwatch
We use Brandwatch as a discovery and measurement tool within projects and classes dealing with social analysis at Carnegie Mellon University. Students and faculty use Brandwatch to asses how market segments are engaged with brands, political and societal trends across the social space, and how communities engage and respond with organizations. We view Brandwatch as a critical piece in student development and learning and couldn't be happier in partnering with them..
- Powerful querying capabilities with the ability to filter based on several factors
- Data visualization for easy trend spotting and benchmarking capability
- Sentiment mapping to identify how brands and content are perceived across channels
- Easy to understand and use interface
- Great customer support and accessible online help resources
- Industry specific content and examples
- Integration into structured CRM applications
- It has had a Positive Return on Experience for my students. When they leave CMU, they have often recommended Brandwatch to their companies when they are evaluating social listening and measurement applications
We have taken a look or used most of the other social listening tools. Brandwatch has a sophisticated but simple interface with powerful querying capabilities that stacks up against most of the more expansive tools on the market but it's easier to work with and setup
We have about 45 students using Brandwatch each semester. They represent graduate students in information systems, business, public policy and creative industry management....