Item: Brightcove
Rating: 8
Author: Chloe Sayers

Use Cases and Deployment Scope

Brightcove was used across two departments (Marketing & Video creation). It solved the issue of having a common space for all professional videos to live and avoided possible security breaches from other video hosting sites such as YouTube or Vimeo. Because you could set custom permissions settings on Brightcove, we were able to ensure that the content was secure.

Pros and Cons

Permissions configuration
Tagging & organizing
Editing

Hard to navigate user interface
No built-in naming conventions

Return on Investment

More usability on videos = better content = more leads

Alternatives Considered

Youtube and Vimeo

Brightcove is a more secure option than Youtube and has better file management than Vimeo.

Other Software Used

Airtable, QuickBooks Online, Marketo

Likelihood to Recommend

Brightcove is well suited for large marketing departments with a heavy emphasis on video content, creation, storage, and editing. It's not great for content distribution and if you're looking for a centralized location for all creative assets (images, copy, .PDFs) Brightcove won't cut it. You'll need a larger content management solution for that.

Brightcove for Beginners

Overall Satisfaction with Brightcove