A very efficient tool for powerful SEO insights
January 28, 2014

A very efficient tool for powerful SEO insights

Brittany Potter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

Our team uses BrightEdge to both monitor progress for SEO for our clients as well as collect insights for planning and strategy. We use it across our entire Paid, Earned & Owned Media department. BrightEdge is a huge time-saver - the data is easy to digest and exportable, and allows us to generate powerful insights for client strategies in an efficient manner. The dashboards also assist in creating easy-to-read snapshots of current standings for clients with regard to SEO. With BrightEdge, we are easily able to pull data and show the client how much postiive impact our team has had on their business.
  • All keywords are easy to sort within specific groups, and one keyword can apply to multiple groups without an extra cost.
  • Keyword and page recommendations are a nice place to go to in order to pull insights for people new to SEO and do not know where to begin.
  • Template dashboards allow for easy creation of reporting tools that are created specifically for a job role (i.e. CEO, CMO) - allowing the most important KPIs to be pulled for reporting purposes at any time.
  • When comparing data week over week, the time frames clear whenever a different group needs to be examined for the same time frame. Keeping these weeks static will increase efficiencies when comparing multiple keyword groups across the same time frame.
  • The new page reporting that was created in response to (not provide) can be improved. Often times, agency reporting is provided on a monthly basis, whereas estimated visits and revenue are generated on a weekly basis. Adding an option to pull in monthly data would be extremely helpful, or will at least encourage my team to use this feature more.
  • More feedback for the new page reporting - I don't feel I can trust the estimated visits from keyword rankings. Allowing synchronization for ClearSaleling and other larger platforms as well as the option to compare page metrics with keyword rankings will make BrightEdge the ultimate SEO tool.
  • BrightEdge allows my team to pull insights and respond to client questions quickly and efficiently - helping us maintain a great client relationship.
  • This tool helps us easily identify the impact that SEO has had on their business with regard to search visibility and site engagement.
  • BrightEdge's clean and clear reporting per keyword and per keyword group allows trends to be easily identified and extracted for reporting purposes.
  • Google Analytics,SEOmoz,sycara
BrightEdge works well in tandem with Google Analytics, but one should not rely on one over the other with regard to those 2 tools.

I feel BrightEdge is the preferred vendor over SEOmoz for enterprise-level businesses and clients because of the in-depth analysis as well as the clean-cut reporting.

I have tried Sycara and I found it to be more difficult to understand and pull clear insights from, even with Google Analytics integration.
I will remain a strong advocate of BrightEdge so long as they continue to stay ahead of SEO news and trends and respond to it accordingly. Although their response to (not provided) updates needs improvement, I certainly appreciate the strides they have made to respond to the update and it shoes me they are constantly in tune with the future of SEO.
BrightEdge is an excellent tool for agencies because it allows multiple accounts and domains to be managed under one roof and very easily. For those doing in-house SEO, it is also a very helpful tool if there is a dedicated resources managing SEO & content marketing. For those who do not have a dedicated resource, you may not be getting the best use of this tool for the price unless you feel you have enough knowledge to pull exactly what you need from this tool.