Our team uses BrightEdge to both monitor progress for SEO for our clients as well as collect insights for planning and strategy. We use it across our entire Paid, Earned & Owned Media department. BrightEdge is a huge time-saver - the data is easy to digest and exportable, and allows us to generate powerful insights for client strategies in an efficient manner. The dashboards also assist in creating easy-to-read snapshots of current standings for clients with regard to SEO. With BrightEdge, we are easily able to pull data and show the client how much postiive impact our team has had on their business.