BrightEdge Gives You The Competitive Edge
January 28, 2014

BrightEdge Gives You The Competitive Edge

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

We use BrightEdge throughout the Marketing Organization to work on our keyword strategy for SEO optimization. The tool provides us flexibility to input in our our keywords into groups and research how they are being used across our competitors and evaluate our progress on initiatives to improve those keywords are doing. We also are working on tying our Omniture implementation into BrightEdge.
  • Visibility. BrightEdge allows us to easily see competitive SEO strategies for keywords our competition is targeting that we may want to try to rank on.
  • Search Opportunity Forecasting: ROI forecasting that allows us to decide which initiatives make sense.
  • Site Audit: Crawls our site and let's us know which errors to fix
  • Page Manager: On-page, backlink, internal links, and social recommendations.
  • I would like to see the most current webinars immediately available on the support site.
  • A webinar that goes through all of the top level navigation items in the dashboard and explains how to use them
  • In depth comments for others in our company using our dashboard
  • Increased visibility into our competitors
  • Increased our SEO efforts
  • Reporting that incentive's our CMO to prioritize SEO efforts
Much better reporting and competitive analysis set this apart from the much less expensive option of seomoz
It is imperative for us to show our accomplishments in our efforts for SEO this product does that as well as competitive keyword analysis.
BrightEdge is one of the strongest analytics programs and support team gives a lot of time to make sure everything is working right and their users are using everything to capacity.