BrightEdge Review
January 31, 2014

BrightEdge Review

Peter Clarke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction

BrightEdge is used regularly by several members of our marketing department. We use the SEO tools to help us develop and curate our online content. The BrightEdge platform allows us to efficiently create, assign, and complete tasks related on webpage optimization and link building. BrightEdge is also helpful in allowing us to compare the success of our key terms to our competitors.
  • BrightEdge continually adds new features along with new educational tutorials. This keeps the product fresh and dynamic.
  • BrightEdge allows users to easily create and assign tasks so that team members can easily work together on a project.
  • The recommendations section provides easy-to-understand instructions for improving the performance of key terms and pages.
  • The pricing for the product is a not entirely straightforward so it is difficult to compare the price of this product to competing products.
  • The sales team is somewhat pushy.
  • BrightEdge has helped our marketing department develop a team-oriented approach to SEO projects.
  • BrightEdge enables us to create and execute more ambitious goals than we have in the past.
  • Increased employee efficiency.
Conductor's Searchlight is a key competitor. Searchlight has the advantage that it has partnered with Adobe Omniture SEOmoz, which helps the platform present a comprehensive picture of a site's performance. However, the SEO technology offered by BrightEdge is probably more powerful and more user friendly than the technology offered by Searchlight.
BrightEdge is a powerful tool that directly aids in all SEO-related projects. The most valuable feature of BrightEdge is that it helps to add direction and meaning to projects that can otherwise seem hopeless. Through BrightEdge, you can immediately target keywords and pages that need optimization. and you can easily monitor the results of your efforts.
BrightEdge is very helpful for on-page optimization. Even if someone on your team is not well-versed in SEO, they can easily follow the recommendations offered by BrightEdge. The BrightEdge platform is excellent for external link tracking. Also, the user-friendly Dashboard allows you to quickly and easily track your progress and compare your rankings against your competitors.