BrightEdge Review
January 31, 2014
BrightEdge Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction
BrightEdge is used regularly by several members of our marketing department. We use the SEO tools to help us develop and curate our online content. The BrightEdge platform allows us to efficiently create, assign, and complete tasks related on webpage optimization and link building. BrightEdge is also helpful in allowing us to compare the success of our key terms to our competitors.
Pros
- BrightEdge continually adds new features along with new educational tutorials. This keeps the product fresh and dynamic.
- BrightEdge allows users to easily create and assign tasks so that team members can easily work together on a project.
- The recommendations section provides easy-to-understand instructions for improving the performance of key terms and pages.
Cons
- The pricing for the product is a not entirely straightforward so it is difficult to compare the price of this product to competing products.
- The sales team is somewhat pushy.
- BrightEdge has helped our marketing department develop a team-oriented approach to SEO projects.
- BrightEdge enables us to create and execute more ambitious goals than we have in the past.
- Increased employee efficiency.
Conductor's Searchlight is a key competitor. Searchlight has the advantage that it has partnered with Adobe Omniture SEOmoz, which helps the platform present a comprehensive picture of a site's performance. However, the SEO technology offered by BrightEdge is probably more powerful and more user friendly than the technology offered by Searchlight.
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