BrightEdge was being used among all SEO analyst in my previous company. It provided very competent competitive review of our SEO performance against all other major rival sites. It also gave a complete overview of industry performance to help us measure our success rate on SEO.
- accurately and timely present ranks of keywords over a spectrum of period for our global clients
- The depth of the data and how it was able to compare different sets at the same time going back 2 years
- all the data is shown in an easy-to-understand method and it doesn't take long to master the navigation and admin
- Doesn't support multiple logins at the same time, it limited our ease to access
- Google Analytics,moz
BrightEdge as a paying tool provides a lot more in-depth information on competitors than free-of-charge tools we used. As a company that values competitive reviews, that was what set it aside from the rest.
If I was still using BrightEdge today I'd most likely to renew. However depending on the integration of the solution and the bundle service that would come with the contract, it might affect the budget for BrightEdge, positively or not.