Item: BrightEdge
Rating: 8
Author: Lily Tao

Overall Satisfaction

Use Cases and Deployment Scope

BrightEdge was being used among all SEO analyst in my previous company. It provided very competent competitive review of our SEO performance against all other major rival sites. It also gave a complete overview of industry performance to help us measure our success rate on SEO.

Pros and Cons

Pros

accurately and timely present ranks of keywords over a spectrum of period for our global clients
The depth of the data and how it was able to compare different sets at the same time going back 2 years
all the data is shown in an easy-to-understand method and it doesn't take long to master the navigation and admin

Cons

Doesn't support multiple logins at the same time, it limited our ease to access

Return on Investment

Better customer service
Improved insights
higher ROI

Alternatives Considered

Google Analytics,moz

BrightEdge as a paying tool provides a lot more in-depth information on competitors than free-of-charge tools we used. As a company that values competitive reviews, that was what set it aside from the rest.

Likelihood to Renew

If I was still using BrightEdge today I'd most likely to renew. However depending on the integration of the solution and the bundle service that would come with the contract, it might affect the budget for BrightEdge, positively or not.

Likelihood to Recommend

If the company has international clients, how is BrightEdge going to record keywords on different languages?

Comments

Please log in to join the conversation

BrightEdge is a handy tool for SEO analysts with national/global clients.