Overall Satisfaction with BrightEdge
We use BrightEdge in our marketing department to track and monitor our SEO progress as well as our competitors efforts. BrightEdge allows you to track the rankings of specific keywords for your own website as well as other websites (competitors). It provides page audits and provides basic recommendations for structural code changes.
- Tracking your rankings weekly
- Comparing your rankings with your competitors
- Providing detailed reporting on your SEO progress, rankings and Share of Voice
- Outlining potential SEO problems and recommending solutions
- The recommendations that are delivered are very basic and fundamental
- The product focuses mainly on your ranks and structural SEO components and does not provide the most in-depth look at back-links or other potential issues such as duplicate content
- BrightEdge helps us gauge how our various marketing campaigns are effecting (positively or negatively) or SEO rankings. This allows us to better determine the ROI of these separate efforts with respect to SEO