BrightEdge and SEO Success
May 14, 2014

BrightEdge and SEO Success

Lisa Williams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

Leveraged by the SEO team to help define incremental growth across landing pages and categories. The business problem it addresses includes prioritization of SEO efforts, showing the value of SEO efforts and the ability to define specific tasks that laddered to an SEO strategy. It also addresses helping clients understand blended/universal results so they could get a more accurate snap shot of which content assets (their own and their competitors) were performing in the SERP.
  • Great customer service and training.
  • Forward thinking new iterations of the platform (social and landing pages).
  • Their annual conference helps customers get insight into case studies and how other businesses are using BrightEdge.
  • The benefit of content, search and social integration is hard to measure, continued efforts towards development to grow integrated features would be great.
  • Would like to be able to turn off recommendations some times to push the learning and actionable insights that come from understanding the business and making strategic decisions about next steps.
  • The share of voice charts only show the keywords and competitors the user has defined, would like to see a more holistic definition of share of voice (like what we see in comScore).
  • Improved strategist efficiency.
  • More consistent reporting across clients.
  • Better alignment between client and vendor about goals, prioritization and next steps.
BrightEdge had already been selected.
The agency has continued their use of BrightEdge and they have proven to be a great thought leader and partner.
Be as specific as possible about the business problem you're trying to solve. The more they understand your objectives, the better the tooling and training will be.