BrightEdge Review
May 19, 2014

BrightEdge Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

With search engine optimization becoming more and more difficult because of Google and other search engines "hiding" organic search term data from analytic platforms, Miles relies on BrightEdge to help us help our destination marketing clients maintain or improve their visibility in search engine page ranking. BrightEdge keeps up with the latest changes by the major search engines and offers easy-to-use tools to keep Miles clients ahead of the curve of these updates. It is very helpful that BrightEdge not only addresses optimization on a content level but also on a back-end/development level, allowing us to make sure our clients have optimized content as well as optimized title tags, headers and image tags. We have seen our clients make very positive gains in organic traffic and conversions from organic traffic since implementing BrightEdge.
  • BrightEdge keeps up with the ever-changing algorithm updates by the major search engines.
  • BrightEdge is easy to use and the interface is rather intuitive.
  • BrightEdge offers helpful and actionable recommendations for all types of site optimization.
  • BrightEdge's documentation can be lacking. Some of the new changes take a lot of tinkering around or practice before you can understand how to implement them.
  • BrightEdge's support at times can be slow or take days to respond. It is easier to go through a rep than the support line to get a question answered or a change implemented.
  • BrightEdge, thus far, doesn't integrate with Google's Universal Analytics and is spotty with Site Catalyst, tools that our clients use.
  • Miles clients have seen positive gains in organic traffic and conversions by organic traffic since implementing BrightEdge.
  • Miles clients haven't had issues with penalties by Google for SEO issues
  • Miles clients have seen improvements in keyword ranking when using BrightEdge's focused keywords actions
  • RavenTools,moz,Advanced WebRanking,Radian6,Adobe Analytics,Google Analytics,App Annie,Drupal,AdWords,Acquisio,BrightEdge
I don't make the decision to renew this product, but given our success implementing it and using with with our clients, I would imagine that we will continue to renew our contract with this company.
If you have a small site that is easy to optimize within your team and to update often, then BrightEdge isn't the right tool for you. BrightEdge works best for a company with multiple clients and many websites to optimize. Having a tool like BrightEdge lessens the workload for a content manager supervising the optimization of several sites. Key questions to ask would be what CMS/analytics platforms does BrightEdge integrate with and which of those does it not integrate with?