BrightEdge - Great for getting started
May 20, 2014

BrightEdge - Great for getting started

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

I worked at an agency and we used it across the SEO teams for all of our clients. It made it easy for us to keep detailed track of how our clients were doing, to do deep analytical dives, present future strategies and to prove the value of the work we were doing. The graphs made reporting easy as well.
  • Visual representations. Clients love seeing the graphs and it makes it easy for non SEO people to understand what needs to be done.
  • Tracking large sets of data. BrightEdge allowed us to see hundreds of keywords, in different kw groups, and compare across a site.
  • Track multiple clients. BrightEdge made it easy for us to track different accounts and clients without getting data confused.
  • The recommendations are very basic (shorten meta title, change h1 to include a particular word, even when it's already optimized)
  • It doesn't understand clouds of keywords, so you have to input each variation of each word yourself and waste tracking space (since kw tracking is limited)
  • Increased client understanding of SEO value
  • Faster client reporting
  • Omniture,Moz,SEMrush
BrightEdge is the best tool for overall needs. It has a clear interface and clients really enjoy looking at the data. It is not the most specialized or in depth tool, like SEMRush or Moz are, so certain capabilities are limited (link profiling is not as strong, recommendations can be basic). If you are looking for one tool to start you out or keep track of a lot of clients, this is a great one to have.
I don't currently use BrightEdge, so it's not a fair answer but overall I liked the product, found it easy to track data in and liked the roadmap of how they planned to keep improving.
BrightEdge is great for a small business with a small SEO/marketing team that wants to start implementing SEO. It's also great for agencies who want to track multiple clients and be able to send them automated graphs and reports. Questions to ask are how many keywords you can track and at what cost, who else can view/access the account and what new features they are planning to roll out this year? You should ask yourself how advanced your SEO skills are, what your strategy for this year is, and how keyword based it is.