BrightEdge - Great for getting started
May 20, 2014
BrightEdge - Great for getting started
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with BrightEdge
I worked at an agency and we used it across the SEO teams for all of our clients. It made it easy for us to keep detailed track of how our clients were doing, to do deep analytical dives, present future strategies and to prove the value of the work we were doing. The graphs made reporting easy as well.
- Visual representations. Clients love seeing the graphs and it makes it easy for non SEO people to understand what needs to be done.
- Tracking large sets of data. BrightEdge allowed us to see hundreds of keywords, in different kw groups, and compare across a site.
- Track multiple clients. BrightEdge made it easy for us to track different accounts and clients without getting data confused.
- The recommendations are very basic (shorten meta title, change h1 to include a particular word, even when it's already optimized)
- It doesn't understand clouds of keywords, so you have to input each variation of each word yourself and waste tracking space (since kw tracking is limited)
- Increased client understanding of SEO value
- Faster client reporting
- Omniture,Moz,SEMrush
BrightEdge is the best tool for overall needs. It has a clear interface and clients really enjoy looking at the data. It is not the most specialized or in depth tool, like SEMRush or Moz are, so certain capabilities are limited (link profiling is not as strong, recommendations can be basic). If you are looking for one tool to start you out or keep track of a lot of clients, this is a great one to have.