BrightEdge is a good enterprise level SEO tool
May 14, 2019

BrightEdge is a good enterprise level SEO tool

Michael Pulling | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with BrightEdge

As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.
  • Clear view of performance of keywords
  • Suggestions on how to improve, especially on-page actions
  • Excellent support and training from our local team (once we made contact with them)
  • SEO is complex, and the message of the BrightEdge tools is not always clear
  • New UI was introduced in late 2018, but the reasoning is not always clear.
  • Connections between lists, groups, etc could be more clear
  • Very hard to judge actual ROI of SEO, much less the specific tool impact
  • SEO activities have a tendency to work towards the metrics, rather than the business goals, and BrightEdge can encourage this
  • Raising awareness of SEO is important and valuable, and BE is a good tool for this.
Google Analytics, Google Search Console, Crownpeak Digital Quality Management (DQM)
Excellent for in depth, long term SEO process. Quick wins, quick starts, easy sharing of simple metrics is less easy.
There is a bit of a learning curve at the beginning, and this can lead to giving up on the tool, as many users are not dedicated SEO experts, or don't have the time to dedicate to the tool.

BrightEdge Feature Ratings

6.2
Keyword analysis
8
Backlink management
Not Rated
SERP ranking tracking
6
Page grader
4
Competitive analysis
6
Site audit / diagnostics
6
Site recommendations
7
Local SEO
6
Multi-domain support
6
Integration with web analytics tools
8