BrightEdge is a good enterprise level SEO tool
May 14, 2019
BrightEdge is a good enterprise level SEO tool
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with BrightEdge
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.
- Clear view of performance of keywords
- Suggestions on how to improve, especially on-page actions
- Excellent support and training from our local team (once we made contact with them)
- SEO is complex, and the message of the BrightEdge tools is not always clear
- New UI was introduced in late 2018, but the reasoning is not always clear.
- Connections between lists, groups, etc could be more clear
- Very hard to judge actual ROI of SEO, much less the specific tool impact
- SEO activities have a tendency to work towards the metrics, rather than the business goals, and BrightEdge can encourage this
- Raising awareness of SEO is important and valuable, and BE is a good tool for this.