BrightTag after 1 year of Tag Management Experience
January 30, 2014

BrightTag after 1 year of Tag Management Experience

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

BrightTag One

Overall Satisfaction

It is used across the organization on various different accounts. I am part of one of those accounts and use it for a couple of different reasons. Primarily to add easily add vendor tags to different pages of our clients website. These tags are primarily used for payment or optimization purposes. We also have a tag to configure an adobe product. The user ID is also used as a link across various systems for proprietary systems.
  • User Interface
  • Support
  • scope of use
  • multi tag upload and modification
  • reporting
  • More inclusiving visitor data
  • faster/better media optimization with combination of other systems
  • Google Tag Manager,TagMan,Ensighten
Bright tag is already in use within our company so there was some bias there.

TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.

Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though.

Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability.
Renewal is far above me, but we have a lot that depends on the Bright Tag Id so I don't see it going anywhere anytime soon. If I were to implement a tag management system on my own, I would strongly considered Bright Tag, but I would also look into ensighten and google tag manager depending on my budget. The rating above is for my current situation.
I have collected proposals from various tag management systems but only used bright tag, so the best I could do is speak to Bright Tag, and what I heard from sales reps at other companis almost a year ago. Price is a key point during selection process because different systems have different capabilities, it just depends on how much you want to spend and how much you want to do. Some of the questions I would ask would be in relation to available tag types, ability to pass custom data, implementation across channels, global scope of the technology, implementation timeline, conditional firing rules, potential downtimes.