Great if you use all it has to offer, and can afford it.
March 08, 2018

Great if you use all it has to offer, and can afford it.

Anne Ducale | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We used Bronto to send out all of our marketing and transactional emails. The transactional emails are filtered through Magento. For the marketing messages, those are done in-house and scheduled manually except for a few workflows and automated messages we have set up.
  • Workflows
  • Segmentation
  • Scheduling email blasts
  • Integrating with Magento
  • Most add-ons are very expensive.
  • Support to set up our API was pretty non-existent.
  • Communication with our Account Manager has been slow.
  • The data-retention period of 90 days is a joke.
  • Increase in open rates.
  • Dynamic content allows for personalization.
Bronto is perfect for us right now because we are not simply sending out large email blasts, there is a bit of finesse but not on a massive scale yet.
If you are able to add all of the bells and whistles that Bronto provides beyond their base platform then Bronto is for you. You have to put in the time and money to get everything out of it.

When we needed to set up a basic workflow they were able to help out.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
9
Dashboards
8
Standard reports
6
Custom reports
2