Overall Satisfaction with Bronto Marketing Platform
We used Bronto to send out all of our marketing and transactional emails. The transactional emails are filtered through Magento. For the marketing messages, those are done in-house and scheduled manually except for a few workflows and automated messages we have set up.
- Workflows
- Segmentation
- Scheduling email blasts
- Integrating with Magento
- Most add-ons are very expensive.
- Support to set up our API was pretty non-existent.
- Communication with our Account Manager has been slow.
- The data-retention period of 90 days is a joke.
- Increase in open rates.
- Dynamic content allows for personalization.
Bronto is perfect for us right now because we are not simply sending out large email blasts, there is a bit of finesse but not on a massive scale yet.