Item: BuzzStream
Rating: 8
Author: Laure Helemski

Overall Satisfaction with BuzzStream

Use Cases and Deployment Scope

We are using BuzzStream to manage our linking building initiatives for each client. This allows us to know the progress we have made on building a 3rd party link for a site, keep notes and keep everyone organized, including the client.

Pros and Cons

Pros

The tool is extremely easy to use - self explanatory, you really don't need any kind of technical training.
They are always evolving and growing - adding new functionalities based on client requests such as the discovery tool which was a tool added in 2016 to help find influencers writing about a certain topic.
The BuzzMarker plugin is available to easily add a site of interest your list.

Cons

I don't like the the email finding tool which allows you to enter a person's name and company, and BuzzStream will create searches to help you find their email address - this has not been very successful for me

Return on Investment

Saves us time and money by keeping us organized and making it easy for us to do backlinking

Alternatives Considered

I have never used a competitor's tool.

Other Software Used

Moz, SEMRush, Buzzsumo

Likelihood to Recommend

It is extremely helpful if you are doing a lot of backlinking and business link building at your job and you want to stay organized and make your job easier but it is a bit expensive if you are not actively using it.

BuzzStream Feature Ratings

Comments

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Great for Influencer Outreach Management