Item: Camtasia
Rating: 8
Author: Verified User

Overall Satisfaction with Camtasia

Use Cases and Deployment Scope

Camtasia is used to curate videos of our products within the business.

The product helps for easy capture of screen content, as well as the recording of audio overtop. Camtasia has great editing features that allow for quick and user friendly production of video content.

This is used throughout the business for:
- marketing content
- sales content
- training content
- software support content

Pros and Cons

Pros

Easy screen recording overlay
Great editing tools
Multiple production formats available
Quick to adopt and understand how to use

Cons

Slow and Sluggish to load
Increased variety of annotations and other editing options
Process in which projects and clips are stored in a folder can be cumbersome. Takes some getting used to understanding how it saves component clips vs the whole project

Return on Investment

Increased Opportunites
Enhanced the quality of sales opps
Increased the adoption time for product learning internally

Usability

Camtasia is a good solid product. I have personally found it easy to use. The software has been quick to pickup. I didn't need any formal training on it to use.

The software has a few quirks of its own that require acclimatizing to but overall that shouldn't put you off as its a very useful tool.

Alternatives Considered

Consensus

Personally find that Camtasia has better video editing tools than those available in the above competition. That being said the other software I have used has been mainly focused on other areas; their video editing tool is more of an afterthought and isn't as easy to use as Camtasia.

I usually create content in Camtasia and upload to the competitors platform.

Key Insights

Do you think Camtasia delivers good value for the price?

Not sure

Are you happy with Camtasia's feature set?

Yes

Did Camtasia live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Camtasia go as expected?

I wasn't involved with the implementation phase

Would you buy Camtasia again?

Yes

Likelihood to Recommend

Camtasia is really well suited for marketing, selling and supporting product software. It allows for the production of high quality video content that can support a business in commercial, marketing and its user base.

It can be used to product training content, but this often requires more work into the production. Unless your products are verry "off- the-shelf"

Comments

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Camtasia- Easy to learn, use, adopt and produce