A great PR tool for Marketers
July 13, 2020

A great PR tool for Marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Distribution (PR Newswire)
  • Insights

Overall Satisfaction with Cision Communications Cloud

Our Marketing Department uses Cision Communications Cloud nearly daily. As a manager, the daily reports are vital for me to see how we are doing compared to competitors. From the PR aspect, Cision makes it easy and effective to send out, and organize, press releases all in one place. My team has also used Cision to discover new bloggers to build relationships with.

Pros

  • Easy and organized way to distribute press releases
  • Effective to find bloggers and people already talking about your services
  • Excellent reporting and stats on competitors

Cons

  • Better on-boarding walk through, I didn't receive much support or a walk around of the service when taking over ownership.
  • Personally, I see great value in what Cision has provided for our PR efforts.

Do you think Cision Communications Cloud delivers good value for the price?

Not sure

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Cision Communications Cloud again?

Yes

Cision Communications Cloud is an overall great program for larger marketers. There are many features to enhance your PR efforts. The daily reports summarize all PR information of competitors for you in an organized manner. Cision is likely not a good choice for small businesses as the program itself is quite pricey.

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