Small Organization But Big Results Thanks to Cision Communications Cloud
Updated July 13, 2020

Small Organization But Big Results Thanks to Cision Communications Cloud

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Impact
  • Media Database
  • Social

Overall Satisfaction with Cision Communications Cloud

At the Art Center, we use Cision Communications Cloud as a means to connect and interact with other art-based organizations and creators on both a local, regional, and national level. The main business problem we are looking to address with Cision Communications Cloud is to better inspire creative expression in people of all ages through more organic and widespread earned media. It is through the connections and limitless amount of detail in Cision Communications Cloud's contact database that we are able now more than ever able to connect with cultural and nonprofit organizations we may have never otherwise spoken to.
  • Ease of Access. While other CRM software can get bogged down with high-level facts and figures, Cision is able to provide the same information more intuitively.
  • In-depth data. It's great being able to track readership and monetary value of earned media as well as review engagement with widespread emails for that it provides the user with an idea of how to better strategize and personalize what we send.
  • The onboarding process. An extremely thorough and friendly onboarding process made learning the ins and outs of Cision Communications Cloud a breeze.
  • Mailing Lists. The functionality of creating new mailing lists without downloading and uploading an edited template is not as clear as it should.
  • Emails. The amount of unrelated emails you get when signing up is a bit of an annoyance.
  • Hidden features. It's confusing for some users when options/elements are presented yet when they go to click to use them it just brings them to a page to buy said elements. If you could either cross them out or make them a different color to show that they aren't accessible, that would clear up that confusion.
  • We've expedited the process of sending out press releases.
  • We've connected with a greater community of art institutions and nonprofits.
  • We've been able to better inspire creative expression in people of all ages and all locations.
While Zoho Social is significantly cheaper than Cision Communication Cloud, the limitations on both the overall length of time available to gather reports on, as well as the lacking of any and all earned media, makes the product fall victim to the old adage of "you get what you pay for."

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For companies that are aware of having a product, message, or mission that is bigger and more relatable or transferable to just their immediate surroundings I'd highly recommend Cision Communications Cloud. If a company is simply looking for an email marketing platform or social media management tool, I'd say that unless you have money to make the initial investment to maybe hold off until the business does indeed have that bigger scope/audience.