Too Pricey, well suited for startups or smaller companies
December 15, 2020

Too Pricey, well suited for startups or smaller companies

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Distribution (PR Newswire)
  • Insights
  • Media Database
  • Monitoring

Overall Satisfaction with Cision Communications Cloud

Cision is used to monitor news coverage and build analytical reports. PR is looking into possibly using this for press releases. It is mainly used by the public relations team within the marketing department.
  • Media lists.
  • Fairly easy to use.
  • Searching for bios.
  • Variety of media outlets, news, blogs, etc.
  • Viewership data.
  • Search is not as accurate as we would like.
  • Database doesn't seem to be well maintained. Not always updated or accurate.
  • Receive too many emails. Seems that even if you unsubscribe, you still get alerts.
  • Can find news on Google that Cision does not carry or seemed to miss.
  • Very high priced for what you get.
  • Cision can be very slow at times, causing timeouts on our computers.
  • PR has had more success using other platforms.
We added Cision and HPE to our PR cloud usage in order to review as well as expand our R&D service reach. Cision seems to work better for smaller companies, and not really for research and development. I don't believe we will continue with Cision.

Do you think Cision Communications Cloud delivers good value for the price?

No

Are you happy with Cision Communications Cloud's feature set?

No

Did Cision Communications Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cision Communications Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Cision Communications Cloud again?

No

I would maybe recommend this to someone who has a smaller company that they want to measure. It's not really well suited for our R&D clients. It's high priced for following print, broadcast and social.