Overall Satisfaction with Cision PR Software
Our client uses Cision PR media tracking software on a daily basis in their communications department. The daily media clips provide knowledge of external issues relevant to the organization, as well as tracking of the organization's news releases. On a periodic basis, searches are conducted on specific issues.
- The user interface is well designed and easy to navigate.
- Customer support has ben excellent.
- Cision has become a market leader providing news feeds for traditional print and broadcast media as well as social media.
- Because our client works within its industry and is also advocating for member interests, there are many search terms necessary. Unfortunately this requires sifting through many unrelated stories on a daily basis.
- While social media is important, quantifying and qualifying search results on a daily basis is a daunting task.
- It's always difficult to quantify how effective an organization's PR will be, however knowledge of the media environment has made the PR/campaign decision process much more efficient.
There has been consolidation in this industry, for example Cision absorbed PR Newswire, but Cision seems to have made itself stronger while still producing an effective platform for media monitoring.
"News" sources have proliferated exponentially because every internet user is a potential news maker. Cision does a good job of sorting through the chaff and chatter. We went through a lengthy process vetting the various competitors and the Cision platform was the equal or better. Customer service has been excellent. Plus they are price competitive.