Cision is great for media list building
June 27, 2018

Cision is great for media list building

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

I have used Cision for a number of years through three different jobs in the public relations field. The product is great for building media lists, sourcing media contact information, searching for relevant media based on coverage area, social media, or previously reported topics. It is also great for searching for outlets or contacts based on location, topic area, etc.

Pros

  • Sources reporters contact information
  • Sources relevant information for publications (i.e. circulation, contact information, masthead, etc.)
  • Filter reporters based on previous coverage areas, location, etc.
  • Search funtionality
  • Media list building

Cons

  • Updated contact information
  • More freelancers or contributors in database
  • More specific search criteria
  • Allowing easy sourcing of relevant journalists
  • Allowing easy contacting of relevant journalists
  • Targeting relevant or specific media outlets
  • Monitoring for coverage or influence
Cision is great for public relations professionals who know the specific reporters they are looking to reach or are doing a basic/general search to find reporters relevant to a specific subject. I don't personally use the monitoring services, I think other products have better monitoring functions.

Comments

More Reviews of Cision Communications Cloud