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Hey good lookin'
July 16, 2018

Hey good lookin'

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* for two things. We track the success of our media outreach and how well those messages are reported and repeated. A less obvious use for Cision Communications Cloud, although very important, is tracking the messaging activities of our competitors. In a political environment in which ideas and policies often start outside our state and move in, this has been tremendously valuable.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • The best graphic design in the media monitoring sector. The best computer science in the world isn't worth much of the end user can't quickly generate clear, cogent reports. For our team, this was the standout feature of Cision Communications Cloud.
  • The daily reports by sector, key competitors, and most valued media outlets are an easy and productive way to start the day.
  • The Cision software suite makes it easy to generate high-quality summary reports for quarterly meetings, board meetings, etc.
  • At this price, more of the add-ons should be included in the base package.
  • The media distribution lists can be mildly outdated.
  • The base package comes with a login for one person. It should include more than that.
Meltwater offers a good product at a competitive price and our preference for Cision (TrendKite)* was subjective in some ways. When it came down to which screen someone would want to stare at for a few hours every week for a year, or during a communications crisis, we picked the offering with the better information design. The products from both companies are worth a long look from anyone shopping for public relations analytics.
Cision Communications Cloud (TrendKite)* is extremely well designed for tracking your competitors and monitoring what the media and blogs are saying about your organization or key issue. You can literally watch key phrases and ideas move through the media space over time. Perhaps because the tool is so powerful, it isn't well suited to creating a simple morning email of the day's news clips of your organization. I'm told there is an automated report function that can be added into the base package, but our organization found it was cheaper to go through a separate vendor.

Transition from TrendKite to Cision Communications Cloud

The only reason I didn't give it a 10 is frequent staff turnover on our account. This was less disruptive than expected, however. Each new contact person has been attentive and well-trained in the product, although there's always a learning curve when dealing with a new organization.