Beneficial Social Listening Tool with Manual Analysis Requirements
November 10, 2013

Beneficial Social Listening Tool with Manual Analysis Requirements

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Oracle Social Engagement & Monitoring

Overall Satisfaction

  • Allows for easy collection of data on competitors
  • The product is not difficult to learn how to use, assuming a basic understanding of Boolean search
  • The theme grouping ability provides an easy way to narrow down conversation topics
  • The exporting function is helpful for doing additional data cleanup and self-directed analysis
  • The sentiment analysis is not as accurate as we would like (no tool is perfect in this regard, but there is definitely room for improvement with categorization methodology)
  • The tool is missing some websites from it's data pulls, ideally we would like to pull conversations from sites like and others that are not currently available
  • There are no readily available support documents or resources for quick assistance
  • The tool doesn't seem to always pull up all available data at times, creating data integrity issues and questions around accuracy of other source pulls
  • Significant reduction in time spend compiling competitive reporting
  • Helps immensely with topics for new business pitches and to get a feel for the brand's digital presence
  • Excellent for identifying conversations around topics that may become a public relations concern
  • It's a good product offering to showcase to our clients, both new business and existing customers
We're currently having renewal discussions but are too early in the process to make a definitive decision. We have many factors to consider, including price, enhancement of current offerings, meeting capability needs, and also balancing the use of other similar tools. Other social listening tools have integration offerings with other products we use, which makes a compelling argument to move away from Collective Intellect if they cannot begin to provide similar functions. Since their acquisition by Oracle, we are waiting to see the inclusion of additional tool sets that may also impact our decision.
I would definitely recommend ensuring the product is the right fit for the budget--this is one of the largest areas of difference we have seen between social listening tools. Although there is a wide variety of selection out there, the price varies just as widely. The colleague should also make sure they have someone dedicated to using the tool on a regular basis to get the most benefit from it. They should also be willing to use it for their own analysis purposes, by which I mean be prepared to export the data and manually manipulate conversations to get the desired reporting. In fact, manual analysis has been one of the key uses of this product for us.