Not likely to renew as I'm at a different company now and we're using Sprinklr for our Twitter publishing needs. Facebook has since rolled out Global Pages which allows us to do much of what we needed Vitrue for, natively. Just not necessary anymore to have this platform in play.
Understand the publishing aspect, the tabs side of the house and the analytics. We found native analytics to be more accurate than Vitrue's so ended up not even using that feature. Know where your gaps are and ensure Vitrue can fill them.