Forever indebted to the crew at Conductor!
April 22, 2021

Forever indebted to the crew at Conductor!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor (Formerly Conductor Searchlight)

Conductor [(Formerly Conductor Searchlight)] is being used mostly by the SEO and Content teams, but there are also users from our Product & Development teams when and where it makes sense.

We use Conductor to align our Content and SEO teams on many aspects of the digital process, including topic selection, SERP rank reviews, competitive analysis, content briefs, training of new employees, benchmarking and much more.

It's helped us to gain a better view into our organic content performance, especially as it relates to competition and the evolving SERP placements. We're able to identify content gaps, quickly create briefs to help guide our writers, and even ramp our writers on SEO tactics much faster than usual. We simply have a much clearer view of SEO performance, and key levers to pull to improve it moving forward.
  • Customer service
  • SEO analysis
  • Ease of use
  • Integration between SEO and Content teams
  • Customizable reporting
  • More frequent data feed updates
  • More proactive with advice / recommendations
  • Improved organic search rank position across keyword types
  • Driven more organic traffic to our site
  • Made SEO recommendations more cohesive and connected
  • Allowed for clear, aligned path for content team to track toward
We've only integrated Google Analytics and SEM Rush into our current reporting for Content and SEO, but our Dev team has integrated a few other tools that I'm not familiar with. The process is incredibly easy, and they help you with every step in the process. It's given us a clear, consistent view of performance over time and has brought sometimes separate insights together into one report.
I've touched on this several times already, but this is my favorite thing Conductor [(Formerly Conductor Searchlight)] does. Their platform is set up to allow our SEO and Content teams to collaborate on the many steps of the collaboration process, from initial competitive and gap research to topic selection and outlining to measurement and performance. It's been invaluable in bringing those two groups closer and making them more efficient. It also helps the onboarding process for new employees, as we know they're all getting the same view and ramp process.
While I did use Explorer to search for audiences via subject / non-brand keywords, I had a good idea of who our competition was in the space, and so spent a lot of time evaluating our users in that way. Who is ranking in the SERP for "xxx" and "yyy" and how high, and are they beating us, and what does their content look like, and how can we do it better? Explorer was invaluable in letting us start from general and dig really deep into the specifics of not only a topic, but more importantly, what our competition is doing in the space.
This is where Conductor [(Formerly Conductor Searchlight)] excels. They go above and beyond to make sure all our needs are met, and that can range from meeting with us several times a week – in some cases – to remaining flexible and receptive to feedback as our needs change throughout the process. The onboarding process was excellent, and it took no time at all for my team to feel comfortable in the platform and feel informed on the strategy we were all working toward.
I've only had experience with Brightedge in terms of similar platforms / offerings, and I much prefer Conductor. The platform is more intuitive, the team was more knowledgeable and responsive, and I've just had a better experience with Conductor. I felt the Brightedge platform was less intuitive than I would want for a young team of writers that may not be as experienced in SEO. I also did not think the service was as hands-on as I would have hoped a partner to be.
Conductor [(Formerly Conductor Searchlight)] is perfectly suited to organizations of most sizes to bring Content and SEO groups together to work toward one goal. Their tools are designed with this in mind, and their focus on the quality of content (which is also Google's focus) gives us a targeted roadmap and goal set to shoot for. Whether you're a group simply looking to hold on to your #1 spot in the SERP and keep an eye on competition, or a group that's on the rise and wants to eventually overtake the competition, Conductor is set up to clearly display the levers to pull to bring an actionable path into view.

Conductor Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools