Item: Conductor
Rating: 9
Author: Verified User

Overall Satisfaction with Conductor (Formerly Conductor Searchlight)

Use Cases and Deployment Scope

Conductor [(Formerly Conductor Searchlight)] is being used mostly by the SEO and Content teams, but there are also users from our Product & Development teams when and where it makes sense.

We use Conductor to align our Content and SEO teams on many aspects of the digital process, including topic selection, SERP rank reviews, competitive analysis, content briefs, training of new employees, benchmarking and much more.

It's helped us to gain a better view into our organic content performance, especially as it relates to competition and the evolving SERP placements. We're able to identify content gaps, quickly create briefs to help guide our writers, and even ramp our writers on SEO tactics much faster than usual. We simply have a much clearer view of SEO performance, and key levers to pull to improve it moving forward.

Pros and Cons

Pros

Customer service
SEO analysis
Ease of use
Integration between SEO and Content teams

Cons

Customizable reporting
More frequent data feed updates
More proactive with advice / recommendations

Return on Investment

Improved organic search rank position across keyword types
Driven more organic traffic to our site
Made SEO recommendations more cohesive and connected
Allowed for clear, aligned path for content team to track toward

Support Rating

This is where Conductor [(Formerly Conductor Searchlight)] excels. They go above and beyond to make sure all our needs are met, and that can range from meeting with us several times a week – in some cases – to remaining flexible and receptive to feedback as our needs change throughout the process. The onboarding process was excellent, and it took no time at all for my team to feel comfortable in the platform and feel informed on the strategy we were all working toward.

Alternatives Considered

I've only had experience with Brightedge in terms of similar platforms / offerings, and I much prefer Conductor. The platform is more intuitive, the team was more knowledgeable and responsive, and I've just had a better experience with Conductor. I felt the Brightedge platform was less intuitive than I would want for a young team of writers that may not be as experienced in SEO. I also did not think the service was as hands-on as I would have hoped a partner to be.

Likelihood to Recommend

Conductor [(Formerly Conductor Searchlight)] is perfectly suited to organizations of most sizes to bring Content and SEO groups together to work toward one goal. Their tools are designed with this in mind, and their focus on the quality of content (which is also Google's focus) gives us a targeted roadmap and goal set to shoot for. Whether you're a group simply looking to hold on to your #1 spot in the SERP and keep an eye on competition, or a group that's on the rise and wants to eventually overtake the competition, Conductor is set up to clearly display the levers to pull to bring an actionable path into view.

Conductor Feature Ratings

Comments

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Forever indebted to the crew at Conductor!