Conductor Works but its a long term process of growth
Updated March 21, 2018
Conductor Works but its a long term process of growth

Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Keywords
- Content
- Opportunities
Overall Satisfaction with Conductor Searchlight
We use Conductor to understand content gaps as well as understanding where we sit with keywords in organic search. While predominately leveraged by the customer acquisition team its being used across content and social teams as well. Beyond looking at the gaps, we're looking at where we are today to figure out what we need to do to update our pages and make them not only more SEO friendly, but consumer friendly as well.
Pros
- We're able to see our gaps in content creation for our specifically targeted user profiles.
- The program is very helpful in understanding where our keywords are in organic search and what we need to focus on.
- After going through a site relaunch earlier this year, Conductor has been able to help us monitor the potential losses we had and where we needed to step up our game!
Cons
- Any program can always be made more efficient. We find it a bit cumbersome to search for specific keywords that we know are in the system.
- I'd personally also like to see a more high level report. Right now, getting so far into the weeds, its very easy to get lost. Trying to use the data to explain what is happening to C-Suite Executives, makes it a bit difficult.
- Using the keyword allocation to see how things are looking in mobile/desktop individually creates challenges when you're trying to track a lot of things, but it makes sense given the platform.
- We're still figuring this part out! SEO isnt something that proves a return very quickly. Its a long term process that we're managing and getting better at with the help of Conductor.
- We're looking at traffic gains as well. We've been seeing some little successes here but each little one builds on top of the others and creates the program.
We didn't review many. It was really about ease of use and fit within our company resources. We don' have engineers using this system. Day to say, it is marketers who are using this and need to come up with actionable insights to get things done.

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