Not just an SEO platform
March 29, 2018
Not just an SEO platform
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
We primarily use this tool within the SEO and Content teams to help us with analyzing performance and also strategizing, prioritizing and planning future content.
- Conductor makes it easy to create a Workspace where you easily access a dashboard you have previously set-up to take the time out of having to start fresh every time you want to look at a certain category or segment of the business. You can click on a previously saved workspace, and only see what you have set up. It will also show you performance trends over time.
- Conductor makes the reporting process easy when it comes to being able to automatically set-up reports to be emailed to team members as frequently as you would like (weekly, monthly, etc.) This makes it easy and efficient to share out information across multiple teams when dealing with such a large organization.
- Conductor provides the Audience Intent Explorer part of the tool which really allows us to dive in and offers suggestions around what types of topics we should be having our copy writers pitch to create new content that will also rank well and align with our overall strategy. This way we can optimize all of our articles and landing pages around a certain keyword and then also monitor performance to track how well it is doing over time.
- The competitive analysis is also helpful when it comes to looking at what our competitors are doing and guiding us for areas where they may be performing really well and we should take a look.
- The ability to associate multiple keywords/URL's at once in a type of bulk upload feature.
- Conductor has helped us to identify which categories to focus on and prioritize. Due to being such a large organization, we struggle with having so much content and so much data that sometimes it is hard to know which opportunity to attack first. Conductor has helped us stay on track and not only start to improve our search rank positions for brand focuses' each quarter, but also helped us to monitor and measure performance over time.
- Definitely increased reporting efficiency and made sharing out information easy and quick.
Never had a negative thought or experience with the quality or quantity of Conductor's data.
Conductor enables collaboration because a great content strategy really involves both teams. To ensure that the content is optimized properly from ideation to keeping it fresh, Conductor has an Audience Intent Explorer feature that helps suggest topics to create content around. You can also see performance of optimized content and regularly stay up to date on how organic traffic is improving due to changes made.