Conductor Has Changed How We Execute SEO for the Better
October 01, 2015
Conductor Has Changed How We Execute SEO for the Better
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is being used by our organization to identify content gaps and content optimizations from an organic search perspective. It is primarily being used in the digital marketing department. It helps us increase our site traffic from organic search that we have found to be more qualified than paid or other advertising vehicles.
- You are able to easily slice and dice data and the interface is relatively intuitive without training in comparison, to its main competitor.
- Conductor also provides fantastic consumer support on an on-going basis.
- Conductor also provides comparisons of your data against search competitors, which we have found valuable.
- The tool's insights are only as good as your data and I feel it is a little clunky to import and export data to clean up keywords and preferred URL's. Instead of a spreadsheet upload, I wish you could just modify the data directly in the web-based version.
- I also believe that with the trend of consumers using mobile as their first screen, the Conductor data needs to be more focused on mobile insights.
- Instead of a search agency owning our data, we now own it and can see YOY trends much easier.
- We've also relied on Conductor vs. an SEO agency to provide us with meta data updates to our content for more internal management saving on agency fees.
- With Conductor we've been able to make faster SEO optimizations and have increased our percentage of organic visitors to our site, which is now the top driver of all our site visitors.
We selected Conductor because the tool was much more intuitive than the competitor and because Conductor had better salesmanship and support. For example, Conductor provided us with knowledgable account service representatives throughout and after the tool implementation. There was also a strong community element between other clients and Conductor fosters that through a yearly seminar, C3.