Item: Conductor
Rating: 10
Author: Joel Bassam

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

The Conductor platform has completely changed our decision-making process on adjustments to existing structure and content and how to create and place new content. The insights platform allows me to get a snapshot of the week's movement in a clear and customizable layout, flagging drops and gains and alerting me to any issues quickly. The audience intent explorer allows an easy way to find out the most popular searches and customer stage related to a keyword that we would want to create content to target. We also make use of the competitive IntelliScope to find out what national players are doing well to try to recreate their successes on our site.

Pros and Cons

Pros

Advice from pro services team
Bi-monthly calls with reps to go over details and answer questions
Addition of the deep crawl service was huge
The insight platform has been amazing!

Cons

Filtering ability on recommendations
Expanded localization abilities in all reporting
Proactive recommendation of broken things on my site

Return on Investment

Improved ranks
Improved site structure
Changed practices

Support Rating

The entire team has been fantastic, the monthly or bi-monthly calls are well structured going over potential use cases for parts of the tools we are not utilizing or additions to the services. The pro services team has also become a tool that we have come to rely on, to both advise future work and check any new items the web dev team has implemented. That level of expertise that is targeted towards only keyword gain and not anything to do with the web dev itself helps us pick our battles with that team to prioritize all future works.

Alternatives Considered

BrightEdge

[I] looked into BrightEdge, but I was already on conductor and like my team.

Likelihood to Recommend

Any company looking to expand their site content reach would find tremendous value. The tools save time and money by centralizing reliable data. The addition of the deep crawl partnership makes it truly a one-stop tool for all SEO related upkeep and future decision making.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

The additions of the InsightStream was my favorite change made to this point, a close second would be the partnership with DeepCrawl. The insight stream has completely changed and streamlined my use of the tool. I can't image going back. The data is quickly put in basic wins and loses and updated in a familiar format allowing the user to act on items that would have taken either customer reports or a dive deeper into the tool itself. It cuts down on time between discovery and action. The deep crawl has also become a staple of our SEO practice with ease of being on the same platform of all our other work. Only pain is updated keywords, which requires manual extort and import using excel. The tool should make recommendations that add keywords at a click based on competitors or like phrases.

Comments

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Joe Taylor
commented 8 years ago
Hi Joel - thank you for sharing your experience with Conductor. Insight Stream is definitely my favorite feature from the last year and I am glad you agree. It definitely makes life a lot easier in this data-heavy world we work in. I use it on the mobile app for the Conductor site just to see how we are doing; if you haven't downloaded the mobile app, definitely check it out. It's great to hear that we are helping you and your team approach optimizing and creating content in a more streamlined way. That is definitely one of the keys to being a best-in-class marketing team so congrats on your progress! Your recommendations for how to improve are great and I will share with our Product leadership team. We want to create the best platform in your marketing stack and your feedback is critical for us when doing so. Thank you again and we hope to see you at C3 2018. Joe Taylor Director of Customer Success jtaylor@conductor.com

Great tool, better support.