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Introducing our company to SEO and content strategy with the help of Conductor
January 11, 2018

Introducing our company to SEO and content strategy with the help of Conductor

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

Conductor is being used to help our content writer optimize their web pages in a structured measurable way. Together with our other online analytics tools, we are working on implementing a digital strategy of growth connected to our customers, and Conductor allows us to be very close to our core customers indeed.
  • Keywords/searches are listed in spreadsheet format and so can be easily read, understood and filtered on the data in the columns.
  • Organisation of keywords/searches into categories makes it easy to group them and look at business/product sections as a whole.
  • The setting up of workspaces and the automatic delivery of dashboards to business stakeholders inboxes makes it easy to automate the process of keeping the business informed of the progress/improvement of the performance of the website
  • The tool is very complex to the beginner to understand. It would benefit from an assessment with a focus on removing some complexity from workflows
  • An increased use of tool tips could help alleviate any confusion by explaining terms and functions upon rolling over a e.g. question mark next to a button or term
  • It is too early to see any hard impact on the business, but we are already seeing an improvement in page ranking on SERPs so we know that our efforts are going in the right direction.
We are in the beginning stages of fully utilising the data revealed in Conductor so at this time I cannot comment on how this is exactly impacting our content and SEO strategy, but all indications are that we will use this heavily in determining where our quick wins are and which areas we need to focus more effort on to align with our company digital goals and overall strategy.
We are a small digital marketing team despite the size of our company and we work with our content/product specialists on SEO and content on our website. The content strategy has taken the increased transparency on how our content actually performs on board and now Conductor is built into our content strategy as a reporting tool (dashboards, etc)
Absolutely great. We are having fortnightly calls with our support team and they are a great help in helping us shape our SEO and content strategy overall. We have had several setup calls with them, specialist calls with keyword experts who have helped find us the right keywords and categories and are currently helping us to train further staff on the tool.
We used a number of free SEO tools but Conductor is our first big tool in this area. Though Conductor is a complex tool it has the breadth to cover all areas (keyword/search categories, workspaces, dashboards, competitor research, content suggestions) under one roof so to speak. This makes it a convenient choice to train our staff on rather than a suite of disparate tools.
We find that Conductor is well suited to raise awareness in our company of good, well structured and written web content, as it drives home small changes can make a difference in how our visitors are drawn to and 'consume' our content. It is always a work in progress of course.As the digital awareness of our company grows so will our use of Conductor.

Conductor Feature Ratings

SEO
8.4
Keyword analysis
10
SERP ranking tracking
9
Competitive analysis
9
Site audit / diagnostics
8
Site recommendations
6
SEO Channels
Not Rated
Local SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
SEO Platform & Account Management
8.0
Multi-domain support
Not Rated
Integration with web analytics tools
8

Using Conductor Searchlight

InsightStream and Workspaces make it easy to get a quick and regular overview with just enough insight into the latest SEO efforts and search performance. The setup and additional functionality can then be accessed/used as and when required. The overall usability can be improved by providing even better in situ explanations of functions and workflows to the user on one hand and possibly a little decluttering of the interface on the other. It may benefit from having fewer features on the page showing initially, and reveal features as and when in tool panels, or similar. Possibly it would make sense to define some job positions like SEO specialist, Content editor, or similar and then in the tool define some (editable) feature setups for them. This is possible in e.g. photoshop or other image or video editing software and makes it easy to have the right set of tools to hand for whatever the person job focus is that is using it?