Conductor | organic search can drive customers & prospects!
June 15, 2018
Conductor | organic search can drive customers & prospects!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is leveraged for execution and use primarily by digital capabilities, IT, marketing, and product teams. The data and insights are leveraged enterprise-wide to inform the customer journey and personas, prospect interests and needs, promotion impact, and application funnel stickiness. CSL is also insightful for new/incremental interests, needs, and new products. Conductor easily integrates with platforms to gather your organic search data to help magnify and raise up insights for easy-to-see and easy-to-execute incremental growth opportunities. Conductor eliminates the mystery of organic search visits, neutralizes the need for SEO expertise, and delivers the what, when, who, why, and how of organic search visits. Conductor backs up their product with excellent customer service, a thorough and easy to use knowledgebase, engaging training sessions and resources, and a rapid response issue ticket system.
- Evaluating our content performance has been very simple with Conductor. The time invested and the topics chosen are easy to justify with the ease of analyzing our content performance. We're nearly able to go on autopilot because the content performance data informs the relevant teams what to tweak, what original content to create, and what is resonating across the funnel path.
- Conductor has absolutely improved our ability to measure our site's visibility. Our site has gained 35% incremental organic search visits overall, with strategic products and services pages earning nearly 100% incremental visits. In some cases, we've had dueling content with competitors and we're seeing an improvement (and a blowout) of gaining positions over our competitors.
- We discovered that over half of our audience used organic search to navigate to online account management. Conductor helped us ensure our online account management page was optimized. More than that, Conductor delivered insights for additional high engagement content for the online account page. We were able to expand the single account management into an entirely new section of content that crossed over into marketing and prospecting acquisition funnels.
- The competition module has aided in the website redesign of a product line that represents over 50% of our business. Viewing designs, messages, placement, and promotion of our competitors in Conductor has helped organize insights and validate decisions for efficient navigation, marketing and service content placement, and other design-driven decisions.
- For good reason, the configuration of business goals, value, and other complex business insights is a long process ... but it's well worth it. We're just so anxious for the easy plug-and-play capability.
- Insights are weekly
- Need an incentive trigger for users to log in and use the tool
- 35% incremental traffic overall
- 100% incremental traffic to strategic product and service category and detail pages
- An increase in content planning, resulting in 200% more content pages on our website for multiple products within different business units
The quality of Conductor data is based on the quality of data inputs from our analytics platform and from our Google search console account. Both are good to go. The differentiator for CSL includes their true rank and health scores. CSL integrates the data inputs to deliver quantifiable insights for content opportunities, planning, and tweaks. CSL data within its competitor assessments are also invaluable. We've capitalized on the competitive data to improve a number of initiatives including content, website design, marketing placement, calls-to-action, and application/funnel path pages.
The idea of a content team has been foreign to all but a few strategic marketing leaders internally. CSL has delivered the business value for headcount, expertise, marketing efforts, immediate response avenues, and more frequent meetings to discuss the best experiences for what customers are doing and searching for on our websites. CSL nurtures high engagement and collaboration, with clarity on the outcome of collaboration.
We tried SEMRush for a year. The experience is a mashup of noise and chaos with limited ease-of-use. Moz was the bomb-diggity but was limited in how we could collaborate and plan. BrightEdge was a grease fire. It's based on a legacy concept of what to optimize for increasing rankings. It also killed the excitement around content creation.