Item: Conductor
Rating: 9
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Conductor is used solely by our marketing department in order to do keyword-level research when we are looking to commercialize new products. We are able to see a high level, as well as a granular view of the monthly search volume of keywords, as well as the buyer journey, which has proved to be instrumental in deciding how we want to position new products and web pages.

Pros and Cons

Pros

Competitor tracking - see where you are ranking compared to your business or SEO competitors
Keyword Visibility - see week over week stats of how you are performing for tracked keywords
Category comparison - create specific categories and track progress over weeks, months, etc

Cons

An easier way to mass upload multiple keywords at once
See full search performance, not just for keywords that are currently being tracked
Ability to add more competitors to track/compare

Return on Investment

More organic traffic to the website
Improved search rank
Increased reporting efficiency
Collaboration between product & marketing teams

Support Rating

Great support from the team

Alternatives Considered

BrightEdge

We also evaluated BrightEdge

Likelihood to Recommend

Conductor is great for staying up to date on how we are performing in keyword searches as well as room for improvement in other ranking categories.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

Once you get used to the verbiage of the Conductor platform, it is user-friendly and their support is also very helpful if you ever have any questions.

Comments

Please log in to join the conversation

Best SEO/SEM platform for keyword visibility