Item: Conductor
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Conductor for two primary reasons:
1. Analyze content and performance
2. identify technical issues that could be causing lower SEO scores

We use it throughout our entire Digital marketing department to monitor our current organic performance. When we create a new landing page we utilize the tool to make sure that we go after the most relevant (and performing) search term possible. Finally, we utilize the tool as well as the managed services option to show us when we may have a technical issue on site that we wouldn't have seen otherwise.

Pros and Cons

Measure performance: Conductor has created an outstanding tool that allows you to quantify your SEO changes and show you how your page and changes have done historically.
Analyze content: Conductor's tools help you understand what search terms you will want to build content around and will help you understand any "low hanging fruit" your brand can take advantage of to hit some page 1 rankings.
Managed Services: We utilize managed services to point out any technical issues we are currently facing on the site but we also use our representative to identify any missed opportunities we might be able to leverage.

Integration takes some time but it is well worth it!
Not having managed services could make the first year of use a little rough as it is up to the client to get the most out of the system.

Return on Investment

Improved search rank positions on key terms we have sought after from the entire business.
Improved organic search traffic and revenue
Deeper reporting on SEO initiatives including potential revenue from having a page rank on the first page for a given search term.

Data Integration

We always trust Conductor's data as it is often pulled from some of our more trusted partners anyway (SEMRush, etc). Conductor's data also dives much deeper than Google Analytics data as well which helps us further understand the consumer journey.

Strategic Collaboration

We can now utilize Conductor to educate our eCommerce team about how to create and curate new category pages. We also use conductor to educate our copy writing teams on best practices when creating copy for various web pages.

Support Rating

Conductor has amazing support at any of its subscription levels. I have never dealt with anyone who gave me a bad customer experience or who made me feel as if they weren't trying to help me. Conductor does an outstanding job of making sure every need is heard AND addressed.

Alternatives Considered

Moz, SEMRush and DeepCrawl

Conductor is very unique in that it takes the best of various other platforms and uses it in one cohesive space. The only competitor we have also used would be Moz but Moz only does a fraction of what Conductor can do.

Likelihood to Recommend

Conductor is well suited for any brand looking to build more content. It will help eCommerce sites with product copy, title tags, and descriptions but will also help brands more focused on content by showing opportunity and MSV.

Usability

Conductor has great usability overall as it makes clear on what changes you should be making to your site's content. Insightstream isn't used as much as we thought it would be but it does point out some interesting trends that may be harder to unearth yourself. Workspaces makes it extremely easy to report upwards as well as capture all the important information needed to explain a need for a business change.

Conductor - The 6th person on our basketball team

Overall Satisfaction with Conductor Searchlight