Conductor for the Digital Marketing Leader
October 20, 2020

Conductor for the Digital Marketing Leader

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

We're currently using Conductor to do competitive keyword research in a highly saturated field. Conductor gives us the visibility on keywords that are reaching, and efficient to create content around. While we use Conductor in our digital marketing team mostly SEO, there are some benefits that allow us to ideate around what additional content we can create in areas we have gaps and opportunities.
  • Ability to use DeepCrawl to see if there are any glaring issues with the technical foundation of your site.
  • Ability to create dashboards for different target keyword categories to determine SEO effectiveness from new pieces of content.
  • Online training program that goes through the basics of SEO, but also gives a good reference in case you forget where certain tools are.
  • There are some international domains that aren't trackable yet, but they're slowly adding them.
  • Navigation menu may get a little confusing, but you'll get used to it over time.
  • Some dashboards aren't as user friendly as you'd like.
  • We were able to start ranking for certain keywords we previously only appeared on for paid ads. Now we're able to appear in paid search and organically on the first page.
  • Being able to look at data in a glance from the dashboards help us make decision more quickly and efficiently, then identify which areas we needed to optimize.
  • DeepCrawl is one of the best features that's integrated with Conductor, giving you a glance of the technical health of your site. This saved us from a lot of 404 errors.
The main integrations we use with Conductor are Google Analytics, Google Docs and DeepCrawl. The ability to integrate with Google Analytics lets us track new blog posts created and the traffic that increases over time. Google Docs lets us streamline the content being created within Conductor and edited to help us crank out more content at a quicker pace and more input.
Conductor has enabled collaboration between our SEO, content, and web teams by letting us make more data driven decisions. We're starting to create content that are related to mid-lower funnel keywords instead of high funnel keywords that don't tend to drive ROI. Having the ability to conduct a keyword research, then structure it in a format that's friendly for our copy team to build blogs and emails have saved us a tremendous amount of time.
Conductor lets us create personas that fit every part of the user journey we have. This help us segment keywords for each different persona and the funnel they're in. The Explorer feature also gives us visibility to words that are related, but we might've missed completely that are low-hanging fruits.
The onboarding from Conductor is very thorough. You get a dedicated account manager to help you walk through the platform. During each call they let you "drive" so you can get more familiar with the features and tools within Conductor. The bonus is that they have training videos in case you forget any part of the onboarding or forget how to use any tools. Any additional help to generate a content brief or keyword ideas can be requested in the Marketplace. Support is usually pretty quick as you can contact your account manager either on the platform or via email.
Prior to Conductor we used BrightEdge. We moved from BrightEdge because the platform was not as flexible and dynamic as Conductor was. Conductor does have more cost-effective pricing which did play a role. Migration of keywords from BrightEdge to Conductor was also pretty simple. The Marketplace from Conductor definitely gives them an edge with the ability to offer different services where resources lack internally.
Conductor is a good choice for you if you're looking for a full SEO suite that tracks keywords, competitors, and identify content opportunities where you may missing. Conductor does have a marketplace where you're able to place monthly items with your account manager to help you create content brief, conduct keyword research, metadata optimization, etc. So if you're thinly resourced in your SEO department, this might be a big help. If you're looking to just track keywords, competitors, and content, Conductor might be a tool with too many features for you.

Conductor Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools