Item: Conductor
Rating: 8
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

We're currently using Conductor to do competitive keyword research in a highly saturated field. Conductor gives us the visibility on keywords that are reaching, and efficient to create content around. While we use Conductor in our digital marketing team mostly SEO, there are some benefits that allow us to ideate around what additional content we can create in areas we have gaps and opportunities.

Pros and Cons

Pros

Ability to use DeepCrawl to see if there are any glaring issues with the technical foundation of your site.
Ability to create dashboards for different target keyword categories to determine SEO effectiveness from new pieces of content.
Online training program that goes through the basics of SEO, but also gives a good reference in case you forget where certain tools are.

Cons

There are some international domains that aren't trackable yet, but they're slowly adding them.
Navigation menu may get a little confusing, but you'll get used to it over time.
Some dashboards aren't as user friendly as you'd like.

Return on Investment

We were able to start ranking for certain keywords we previously only appeared on for paid ads. Now we're able to appear in paid search and organically on the first page.
Being able to look at data in a glance from the dashboards help us make decision more quickly and efficiently, then identify which areas we needed to optimize.
DeepCrawl is one of the best features that's integrated with Conductor, giving you a glance of the technical health of your site. This saved us from a lot of 404 errors.

Support Rating

The onboarding from Conductor is very thorough. You get a dedicated account manager to help you walk through the platform. During each call they let you "drive" so you can get more familiar with the features and tools within Conductor. The bonus is that they have training videos in case you forget any part of the onboarding or forget how to use any tools. Any additional help to generate a content brief or keyword ideas can be requested in the Marketplace. Support is usually pretty quick as you can contact your account manager either on the platform or via email.

Alternatives Considered

Prior to Conductor we used BrightEdge. We moved from BrightEdge because the platform was not as flexible and dynamic as Conductor was. Conductor does have more cost-effective pricing which did play a role. Migration of keywords from BrightEdge to Conductor was also pretty simple. The Marketplace from Conductor definitely gives them an edge with the ability to offer different services where resources lack internally.

Likelihood to Recommend

Conductor is a good choice for you if you're looking for a full SEO suite that tracks keywords, competitors, and identify content opportunities where you may missing. Conductor does have a marketplace where you're able to place monthly items with your account manager to help you create content brief, conduct keyword research, metadata optimization, etc. So if you're thinly resourced in your SEO department, this might be a big help. If you're looking to just track keywords, competitors, and content, Conductor might be a tool with too many features for you.

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