A solid platform with an excellent customer support team
October 10, 2020
A solid platform with an excellent customer support team
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
We use Conductor as our SEO tool across the 38 countries we operate in. For each of the countries, we have an account where the digital marketers and SEO specialists of each market are working to track their performance and get insights on what to improve. We also use the DeepCrawl integration to check any technical improvements on our sites.
- An extensive platform that allows us to track performance in all the 38 countries we operate in
- Their customer support team is awesome and is doing a great job of providing training, competitors' insights, and suggestions on how to improve our performance.
- Conductor is very open to suggestions. When Google for Jobs came out, they built in functionality so we're able to see if we came up in the Job Feature snippet.
- Would have liked to see better integration with paid search. So far my paid search colleagues are hardly looking into the tool, indicating that it's not that relevant for them.
- Increased awareness amongst the markets about their performance
- Ability to track the impact of optimizations
- Increased rankings due to these optimizations
- Technical issues being solved because of the DeepCrawl integration
We're integrating Google Analytics and Google Search Console data in the tool. With Google Analytics, besides the traffic figures, we can also load in conversion data, providing extra insights into the effectiveness of our optimizations. The Google Search Console part is not that advanced, basically loading in the page URLs, impressions, clicks, and CTR.
We use Conductor as our go-to-platform across our company. Different teams as SEO, content, PR, and digital marketers are working on the tool together, and the Conductor team is organizing monthly training sessions to increase and maintain the usage of the tool. Within Conductor, it's possible to create keyword categories and content clusters. By doing so, each time can work and track the performance for their work, however, also have an overview of the full scope.
Conductor provides us quite some useful insights as input for our strategy. With the Explorer functionality, we're able to do keyword research which we combine with the data from the Google Ads Keyword Planner. Explorer is also very useful to see what pages of competitors are working well and to get estimated traffic for their site. We like the competitor insights section too as it shows the market share for keywords we track. These insights help us to better understand where our target audience is searching for and what kind of content they like to see.
We were looking for an SEO tool that could support us across all our 38 markets we operate in. Based on that requirement most tools already dropped off, except for BrightEdge and Searchmetrics. Searchmetrics and Conductor both provided insights for SEO and SEA, so therefore it was mainly a choice between these parties. Conductor has better pricing though.