An overall great tool that is only improving.
February 08, 2021
An overall great tool that is only improving.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor has been used primarily by the SEO team. We have began training our content team to use Conductor to identify content opportunities. With Conductor we able to provide great competitor insight and market share data that is close to what I deem accurate. The ability to create dashboards that provide in-depth insights specific to your needs is also appreciated. SERP features presented on keywords also shows the available opportunity that we can target.
- Great dashboard tools.
- Reliable data.
- Constant updates.
- Steep learning curve.
- Cost is higher compared to competitors.
- Lack of backlink data.
- Increase reporting efficiency.
- Identified content opportunities.
We have pulled Google Analytics data into Conductor. There are times the connection breaks and we are not notified until we need to check. This causes a mix-up in data and data cleanup is needed to make sense of what we are looking at.
Conductor has allowed the SEO team to provide information about content, product and marketing needs to the respective teams. The teams have seen that utilizing the information will have substantial organic growth.
We have used the Explorer tool to identify the customer journey on our site, identifying pages that are for early or late stages, and optimizing the pages accordingly. Using the Explorer tool to plan our marketing strategy to target customers at any point in their journey has helped us improve our click-through rate on key pages.