An overall great tool that is only improving.
February 08, 2021

An overall great tool that is only improving.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

Conductor has been used primarily by the SEO team. We have began training our content team to use Conductor to identify content opportunities. With Conductor we able to provide great competitor insight and market share data that is close to what I deem accurate. The ability to create dashboards that provide in-depth insights specific to your needs is also appreciated. SERP features presented on keywords also shows the available opportunity that we can target.
  • Great dashboard tools.
  • Reliable data.
  • Constant updates.
  • Steep learning curve.
  • Cost is higher compared to competitors.
  • Lack of backlink data.
  • Increase reporting efficiency.
  • Identified content opportunities.
We have pulled Google Analytics data into Conductor. There are times the connection breaks and we are not notified until we need to check. This causes a mix-up in data and data cleanup is needed to make sense of what we are looking at.
Conductor has allowed the SEO team to provide information about content, product and marketing needs to the respective teams. The teams have seen that utilizing the information will have substantial organic growth.
We have used the Explorer tool to identify the customer journey on our site, identifying pages that are for early or late stages, and optimizing the pages accordingly. Using the Explorer tool to plan our marketing strategy to target customers at any point in their journey has helped us improve our click-through rate on key pages.
The chat on the tool is utilized regularly. The chat is with a live person and with a quick response. I can tell the support team is trained to handle any question and are willing to go hunt for an answer when they are not sure of the answer. Each person that I have asked for help using the chat has been helpful, kind and quick to respond.
We are able to provide insights to executives that other tools did not provide. This has helped make business cases for our needs clearer for those not deep in the SEO needs. Also having consistent tracking of our keywords that show SERP features as causes for our improvements and falls. The learning curve for the UI is quite steep. Once you get going on the reporting you do get the hang of it but it does take some time to get used to. This is also an issue trying to onboard other stakeholders to use the tool.

Conductor Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Not Rated
Mobile SEO
Global SEO
Not Rated
Multi-domain support
Integration with web analytics tools