Reliable e-mail program for small businesses like mine
April 09, 2021

Reliable e-mail program for small businesses like mine

Ken Dwight | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Constant Contact

It's being used by the whole organization (one-person company)! Used to share information with clients and prospective clients, in the form of newsletters, invitations to webinars and other events, and distributing additional resources to clients. Constant Contact handles the details, such as list maintenance, unsubscribes, spam filters, and blacklisting, as well as compliance with the CAN-SPAM Act.
  • Helps with formatting e-mail messages.
  • Reporting on results, including delivery rates, open rates, and click rates.
  • Option to resend messages to addressees who have not opened the original message.
  • Ability to put contacts into multiple categories and select by group.
  • Spacing on finished e-mails is not always WYSIWYG.
  • Sometimes difficult to tweak appearance of text.
  • Difficult to confirm text color; on multiple occasions, some text has been black, while adjacent paragraphs have been grey, but not obvious until sent to the selected Group.
  • Graphic elements are confusing in their placement and sizing.
  • Helps to maintain regular contact with existing clients.
  • Useful for periodically reaching out to prospective clients.
  • Perfect for inviting clients and/or prospects to events.

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

Yes

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

Good for a small shop such as mine, too much for some micro-businesses. Larger organizations have more choices in their budget range.

Constant Contact Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
9
Mobile optimization
7
Email deliverability reporting
9
List management
9
Dashboards
6
Standard reports
7
Custom reports
6
Link Tracking
8
Image Validation
9
Email Previews
9