Constant Contact

Constant Contact

Top Rated
Score 7.8 out of 10
Top Rated
Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a...
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Recent Reviews

Love the Segmentation Tool!

8 out of 10
February 09, 2022
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (136)
    8.6
    86%
  • List management (92)
    8.1
    81%
  • Dashboards (88)
    7.7
    77%
  • Standard reports (89)
    7.6
    76%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Core

$9.99

Cloud
per month

Plus

$45.00

Cloud
per month

CRM Platform by SharpSpring

$449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9.99 per month
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Product Demos

Constant Contact | Features | We Deliver Success | Email Marketing 22s
00:22
Constant Contact | Features | We Deliver Success | List Growth 22s
00:22
Constant Contact | Features | Digital Marketing Tools | Social Marketing 22s
00:22
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.6Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6Avg 7.6

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.9Avg 8.2
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build your list fast with landing pages, social media lead ads, and more.

- Deepen customer relationships
Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: A/B testing
  • Supported: List management

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Additional Features

  • Supported: SMS Marketing

Constant Contact Screenshots

Screenshot of Drag-and-drop email editorScreenshot of Online Marketing platform — Email, SMS marketing, Google ads, social ads, automation, events and more.Screenshot of Integrations with your favorite marketing tools and apps.Screenshot of Campaign Reporting DashboardScreenshot of eCommerce Reporting Dashboard

Constant Contact Videos

Deliver for your business with our Email Marketing tool.
Grow your audience with our List Growth tools.
Simplify your social media efforts with our Social Marketing tools.

Watch Own the smartphone with our SMS Marketing tool.

Constant Contact Downloadables

Constant Contact Integrations

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $9.99.

Mailchimp, ActiveCampaign, and Sendinblue are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 8.6.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 109)
Companies can't remove reviews or game the system. Here's why
October 06, 2022

Avoid Constant Contact

Score 1 out of 10
Vetted Review
Verified User
  • They've been around a while
  • Their interface is ok
  • Easy to sign up and enter your payment information
  • Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
  • Archaic compared to newer tools.
  • Bad support.
Score 9 out of 10
Vetted Review
Verified User
  • Tracks contacts who were sent, clicked, and opened each email.
  • Allows our teams to create lists and tags to keep constituents organized.
  • Provides colorful and attractive email templates.
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
  • Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
  • Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
  • Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
  • The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
  • The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
Score 10 out of 10
Vetted Review
Verified User
  • options for designing emails
  • variety of programs like event registrations and polls
  • Database management is really good
  • email templates need more in the wide format
  • pricing levels based on database numbers is not good.
  • customer service was a bit slow
Score 8 out of 10
Vetted Review
Verified User
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
  • Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
  • Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
  • Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
Score 8 out of 10
Vetted Review
Verified User
  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
Score 8 out of 10
Vetted Review
Verified User
  • Easily Design and create emails to send
  • Integrate with many different tools and systems
  • Easy to use interface and reporting
  • A/B testing
  • They are not a CRM but their contact management could use some improvements
  • Pricing could be more affordable
  • Would love to see better support when needed
May 30, 2021

CC for the Win

Miranda Schirmer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Cazoomi Salesforce integration is great.
  • Being able to have buckets of different contacts is appreciated.
  • The ability to easily edit the newsletter template is awesome.
  • Sometimes the UI isn't sticky and changes don't get saved.
Laura Adanne Obi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Drag and drop email editor.
  • Contact list management
  • Email Automation
  • User interface should be more intuitive. As an example, it took me a while to figure out the social media posting widget.
  • The need for better integration with 3rd party software tools.
Score 9 out of 10
Vetted Review
Verified User
  • Constant Contact allows the users to send unlimited emails and just pay per list size.
  • The software does welcome emails pretty well and allows you to set up all sorts of automation.
  • The branded templates and starter templates are very useful and look good.
  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Score 9 out of 10
Vetted Review
Verified User
  • Contact Database Management
  • Large Group and Sub-Group Email Messaging
  • Email Results and Metrics
  • Glitch in the email builder resets font to default if you backspace after a return
  • Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact
  • Somewhat limited background selection options (but is improving)
May 19, 2021

Easy to Use!

Score 8 out of 10
Vetted Review
Verified User
  • Easy to use
  • Great for using a consistent template
  • Good reporting
  • The integration with Facebook could be better. The thumbnail that's autogenerated doesn't always look great.
Score 8 out of 10
Vetted Review
Verified User
  • Easily email to different groups
  • Strong data management
  • Pretty straight forward user interface
  • Some spacing issues on actual emails compared to on the preview screens
  • Runs slow compared to other services I've used for this
  • Not always as intuitive as it comes across from the beginning
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