Multi-Year User Positives and Negatives
Updated April 01, 2026

Multi-Year User Positives and Negatives

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Copper

Copper is used as our main method of tracking and logging contacts with leads. This includes tracking email campaigns through integrations of third party apps and includes also functionalities based on self-written scripts using Copper's API integration functionality for automation purposes.

Pros

  • Organization
  • Ease of Use
  • Consistency

Cons

  • Auto-Enrichment limitations (forcibly done, not given to us as an option that can be turned on or off, quite difficult when we know that it auto fills locations incorrectly quite often and location is very important to our data).
  • Allowing LinkedIn URL to be inputted via API integration (external) script's usage of JSON type person data payloads. We have a CSV file of linkedin accounts and want to map them but cannot automate it because of this limitation.
  • Mostly just flexibility for automation purposes. We handle tens of thousands of leads and having to manually do certain items without the possiblity of utilizing the full potential of automation via the API integration.
  • Copper has helped us to be able to organize and filter through thousands of leads at once, and separate those that we've completed business with from the potential future customers.
  • Keeping track of interactions has been very helpful. Being able to link with third party apps can be very advantageous if the third party app is supported.
For most people's use cases (without thoughts of fully customized automation) Copper works exactly as advertised and does what it does quite well with few hitches. There are features that would be more convenient to have, and in some cases it is understandable that they are not offerered from a security standpoint, however there seems to be room for improvement on the functionalities for customers that wish to have full ability to customize automation processes for their projects and ideas.

Do you think Copper delivers good value for the price?

Yes

Are you happy with Copper's feature set?

No

Did Copper live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Copper go as expected?

I wasn't involved with the implementation phase

Would you buy Copper again?

Yes

Copper is appropriate for organizational items, but can lack specifically when it comes to automation of interactions with the profiles en-masse.

Copper Feature Ratings

7.6
Customer data management / contact management
5
Workflow management
7
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
9
Interaction tracking
9
Customer Service & Support ()
Not Rated
5.5
Lead management
7
Email marketing
4
10.0
Task management
10
Reporting
10
9.0
Forecasting
9
Pipeline visualization
9
Customizable reports
9
4.0
Custom fields
6
API for custom integration
2
9.0
Role-based user permissions
9
Social CRM ()
Not Rated
4.0
Marketing automation
4
9.0
Mobile access
9

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