Item: Brandwatch
Rating: 9
Author: Hagan Ramsey

Overall Satisfaction with Crimson Hexagon, now part of Brandwatch

Pros and Cons

Pros

Shows crowd opinion & crowd opinion changes over time. Unlike a traditional survey, Crimson Hexagon gathers consumer information without prompting from the brand (more natural).
Highlights top conversation topics as well as the places where relevant conversations are happening.
Allows for side-by-side comparisons with competitors
Customer service team is excellent

Cons

Sentiment returns are not accurate unless trained... the sentiment for the "basic buzz monitor" is usually off because the product does not always understand a comment's context or sarcasm
The product is somewhat complicated to get full value

Return on Investment

Regular paid reporting for clients
New projects & initiatives that stem from report findings

Likelihood to Recommend

Using Crimson Hexagon, now part of Brandwatch

Likelihood to Renew

Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months

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Crimson Hexagon ForSight

Software Version