Customer.IO Marketing Review
October 24, 2025

Customer.IO Marketing Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Customer.io

We use Customer.io to send mail, push and in-app messages to our users (active or not) with the main focus on engagement and secondly on user acquisition. Also, it allow us to integrate it to our datawarehouse and segment the users as we like

Pros

  • Easy to use with the workflow map
  • Easy to integrate with other applications (Redshift in our case)
  • Creation of segments according events or attributes

Cons

  • would be great to have an AI assistant/hepler to automate and create emails
  • the translation new featurue doesn't translate too well... it has issues translating english to spanish or portuguese
  • we don't have it well measured but we believe Customer.io drives at least 30% of our acquisitions
it's really simple and straight forward tool. all the things you want to do you can do it and without taking a lot of time or watching tutorials. it's a really logical platform
  • Mailchimp Transactional Email (mandrill)
because the functonalities and how it is integrated with our Redshift database

Do you think Customer.io delivers good value for the price?

Yes

Are you happy with Customer.io's feature set?

Yes

Did Customer.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Customer.io go as expected?

Yes

Would you buy Customer.io again?

Yes

It's an all round platform for mailing campaigns. Easy to use and with lots of functionalities that can help you automate lots of things. Also very collaborative to use with a team.

Comments

More Reviews of Customer.io

  1. Home
  2. Customer Engagement Platforms
  3. Customer.io Reviews
  4. User Review of Customer.io