Customer.io

Customer.io

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Score 8.6 out of 100
Customer.io

Overview

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Pricing

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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttp://customer.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $150 per month

Features Scorecard

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Product Details

What is Customer.io?

Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending email, push notifications, text messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 4,100 companies, sending over 8 billion messages per year.

Founded in 2012, Customer.io is a globally distributed, remote-first company.

Customer.io Features

  • Supported: Data-driven segment builder
  • Supported: Multichannel messaging
  • Supported: Newsletters
  • Supported: Transactional messages
  • Supported: Android and iOS mobile SDK
  • Supported: Ad audience sync
  • Supported: Visual workflow builder
  • Supported: A/B testing
  • Supported: Multivariate testing
  • Supported: Triggered drip sequences
  • Supported: API
  • Supported: Webhooks
  • Supported: Dashboards
  • Supported: Conversion tracking
  • Supported: Multiple sending workspaces
  • Supported: Role-based permissions
  • Supported: Timezone sending
  • Supported: Multi-language messages

Customer.io Screenshots

See account performance at a glance from the Dashboard view.Drag and drop messages, time delays, and branches exactly where you want them; so you can build your best campaigns yet.Localization for your global audience. Build one message. Deliver it in multiple languages.Trigger campaigns based on forms submissions, customer attributes, customer actions, dates, and more.Create data-driven or manual segments in the no-code builder for recipient lists, campaign triggers, filters, conversion goals, and more.

Customer.io Video

Customer.io Integrations

Customer.io Competitors

Customer.io Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)73%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)2%

Customer.io Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed messages, a series of emails based on a trigger event, and the requisite tracking to capture what worked and what did not. Segmentation assimilate information from events and site visits and activity to locate best customers, who are profiled and monitored in detail. Customer.io can be got for free... for up to 200 profiles and 400 monthly emails to them. Beyond this $50 will buy the entry level paid package ($45 if paid annually) for sending 10,000 emails across 5,000 profiles, and $1250 will buy "Enterprise" level tracking and engaging 500,000 persons over 1,000,000 emails monthly. For every tier and plan, it's $.12 for every 1,000 additional email entreaties beyond the allotted double-the-profiles email limit. Plans can be tailored to suit infinitely varied needs, and there's no need for a quote, because customer.io offers an online calculator to suit the very large or exquisitely particular would be user. Customer.io is based in New York and has grown fairly rapidly since its initial seed round in May, 2013, though it is still a relatively small company. However it has been rapidly adapted and is popular in the US, and is used worldwide.

Customer.io starts at $150.

Iterable, Braze, and Mailchimp are common alternatives for Customer.io.

The most common users of Customer.io are from Small Businesses (1-50 employees) and the Internet industry.

Comparisons

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Reviews and Ratings

 (22)

Reviews

(1-8 of 8)
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Jasmine Reyes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Customer.io tool is amazing for email marketing. It's very comprehensive, lets you go into a lot of detail, and is also user-friendly. I have used it to handle email marketing flows and newsletters for various clients. Since it's so complex, there's a bit of a learning curve. But after that, it's so easy to create flows that trigger at different times of the day/week or whenever a user performs a certain action. The editor is also much easier to use than some other email marketing tools I've tried.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We not only use Customer.io for all of our email and SMS communications, but we also use it as a database of sorts to segment our members. We send a monthly newsletter as well as about 50 different flows that are sent to our members based on their activity and involvement.
Mike Koolwijk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Customer.io is a great tool to get started with getting your marketing to the next level. It keeps the customer base up to date with API connections, and segmentation is made easy. So it's really easy to build flows/drip campaigns to specific groups (automated).
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
Santiago Valdés | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Customer.io in the Marketing and Customer Experience departments.

For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.

In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.

Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use customer.io for B2C email marketing, specifically automatic and personalized triggers. It's use by marketing and sales primarily. It helps us communicate with customers and provide real-time and personalized information in a fast and automated way. For B2C companies, Customer.io is probably the best email product out there for high volume communication.
Ted Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Customer.io to automate all our email campaigns. I personally use it to trigger auto-messages for trial users signing up. It's all about urgency and timeliness when replying/messaging a new user and Customer.io allows me to do that hands free and automatic. The tool is addressing the problem of urgency and needing to be always available by allowing us to automate our email messaging.
Sean Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Customer.io was used for our drip email campaigns. A drip email campaign is a bit more complicated than a regular newsletter campaign: drips are an automatic series of emails that go out, and can change based on different behaviors. We used Customer.io ever since they first launched and found their system the easiest and most feature-rich for this type of campaign.

We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.