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Customer.io is a comprehensive and user-friendly tool for email marketing, according to users. It allows users to handle email marketing …
Starting at $100 per month
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What is Customer.io?
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS,…
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Pricing
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttp://customer.io/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $100 per month
Product Demos
Using Product Data to create granular user segments in Customer.io
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Marketing Automation With Customer io + Next js
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Customer.io Product Demo
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Customer.io?
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
Founded in 2012, Customer.io is a globally distributed, remote-first company.
Customer.io Features
- Supported: Data-driven segment builder
- Supported: Multichannel messaging (Email, Rich Push, SMS, In-App)
- Supported: Newsletters
- Supported: Transactional messages
- Supported: Android, iOS, React Native, and Flutter mobile SDK
- Supported: Ad audience sync
- Supported: Visual workflow builder
- Supported: A/B testing
- Supported: Multivariate testing
- Supported: Triggered drip sequences
- Supported: API
- Supported: Webhooks
- Supported: Dashboards
- Supported: Conversion tracking
- Supported: Multiple sending workspaces
- Supported: Role-based permissions
- Supported: Timezone sending
- Supported: Multi-language messages
Customer.io Screenshots
Customer.io Video
Customer.io Integrations
Customer.io Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
Customer.io starts at $100.
The most common users of Customer.io are from Small Businesses (1-50 employees).
Customer.io Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 73% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 2% |
Comparisons
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Reviews and Ratings
(31)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Customer.io is a comprehensive and user-friendly tool for email marketing, according to users. It allows users to handle email marketing flows and newsletters for various clients. Although there is a bit of a learning curve initially, once users become familiar with the tool, they find it easy to create flows that trigger at different times or based on user actions. Compared to other email marketing tools, Customer.io's editor is considered easier to use. It is commonly used in Marketing and Customer Experience departments for sending newsletters and triggered campaigns based on user behavior or attributes.
In the Customer Experience department, Customer.io is used to send emails to customers who have given a high NPS score, thanking them and inviting them to share their testimony. One of the key problems solved by Customer.io is email scalability. Users rely on this tool to send emails based on attributes and events, making it particularly useful for drip email campaigns. These automated series of emails can change based on user behavior, allowing for more personalized and effective engagements.
Customer.io also serves as a database for segmenting members and sending targeted flows based on their activity and involvement. It helps users easily build flows and drip campaigns for specific groups, especially those who may not be tech-savvy. This tool is highly regarded for its ability to automate email campaigns, including triggering auto-messages for trial users signing up. By automating email messaging, Customer.io addresses the problem of urgency and availability.
In B2C email marketing, Customer.io stands out as one of the best email products for high volume communication. It provides automatic and personalized triggers that enable fast and automated communication with customers. With its intuitive interface, comprehensive features, and ability to handle large volumes of emails, users find Customer.io invaluable in streamlining their email marketing efforts.
User-Friendly Email Flow Creation: Many users have found the email flow creation feature to be very user-friendly, even for those without coding knowledge. They appreciate the ease of creating visually appealing newsletters with this feature.
Effortless Segmentation Capability: The segmentation capability of the product has been highly praised by multiple reviewers. It is effortless to segment users in multiple ways, allowing for better targeting in campaigns and improving overall campaign effectiveness.
Great Customer Support and Documentation: Customers have described the customer support and documentation provided by the company as great. They appreciate the assistance received through chat, calls, and screen sharing, indicating that the support team is willing to help extensively.
Expensive Premium Version: Some users have mentioned that the price for the premium version of the product is quite high, particularly when dealing with large volumes of contacts. They feel that it may not provide a good value for the cost.
Setup Assistance Required: According to some users, setting up the product may require assistance from developers, which could be a drawback for those without technical expertise. This dependency on external help might be inconvenient for certain users.
Limited Support Communication Options: The support offered by the product only includes email communication and lacks a chat feature, as noted by some users. This limitation in communication channels could be seen as inconvenient by customers who prefer more immediate and interactive support options.
Customer.io is frequently recommended by users for technical marketing teams or product/engineering teams. Users find it to be a great fit for these teams, although it may require some time for non-technical teams to become familiar with the platform.
Many users praise Customer.io for its ability to transform their email marketing efforts. They express a strong preference for the tool and state that they will never go back to their previous solutions. Users describe Customer.io as an advanced tool with great pricing and top-notch customer support.
Users also frequently recommend Customer.io for its ease of use and onboarding process for new clients. They find it easy to get started with the platform and suggest that it is important to have a clear goal in mind before using Customer.io. Knowing what you want to achieve is crucial because Customer.io has various use cases it can help with, but it may not be productive without a clear objective.
Reviews
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June 25, 2022
Powerful and user-friendly tool!
Score 10 out of 10
Vetted Review
Verified User
Customer.io tool is amazing for email marketing. It's very comprehensive, lets you go into a lot of detail, and is also user-friendly. I have used it to handle email marketing flows and newsletters for various clients. Since it's so complex, there's a bit of a learning curve. But after that, it's so easy to create flows that trigger at different times of the day/week or whenever a user performs a certain action. The editor is also much easier to use than some other email marketing tools I've tried.
September 10, 2021
The Best Email Software You Have Probably Never Heard Of
We not only use Customer.io for all of our email and SMS communications, but we also use it as a database of sorts to segment our members. We send a monthly newsletter as well as about 50 different flows that are sent to our members based on their activity and involvement.
September 11, 2020
Customer.io is great
We use Customer.io at First (now part of RE/MAX) to manage all of our communications with customers—primarily email and push notifications, but also SMS messages.
Customer.io is a great tool to get started with getting your marketing to the next level. It keeps the customer base up to date with API connections, and segmentation is made easy. So it's really easy to build flows/drip campaigns to specific groups (automated).
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
February 13, 2019
Scalability and automation for your emails
We are using Customer.io in the Marketing and Customer Experience departments.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
August 16, 2018
The best email platform for high-volume B2C communication
We use customer.io for B2C email marketing, specifically automatic and personalized triggers. It's use by marketing and sales primarily. It helps us communicate with customers and provide real-time and personalized information in a fast and automated way. For B2C companies, Customer.io is probably the best email product out there for high volume communication.
August 01, 2017
Using Customer.io with Segment - dream come true
We use Customer.io to automate all our email campaigns. I personally use it to trigger auto-messages for trial users signing up. It's all about urgency and timeliness when replying/messaging a new user and Customer.io allows me to do that hands free and automatic. The tool is addressing the problem of urgency and needing to be always available by allowing us to automate our email messaging.
Customer.io was used for our drip email campaigns. A drip email campaign is a bit more complicated than a regular newsletter campaign: drips are an automatic series of emails that go out, and can change based on different behaviors. We used Customer.io ever since they first launched and found their system the easiest and most feature-rich for this type of campaign.
We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.
We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.