Cvent

Reporting. What is going on there? I get a report almost right and then a normal field anyone would want to show or filter on isn't even available. I have to start over and guess which report will allow it or build one completely from scratch, but then it shows up somewhere different than the others. I actually kind of liked the old SSRS-based reporting because at least then there was hope I could one day get SQL access and just create my own SSRS reports. Maybe the new tool will open something like that. I understand that most users don't know and don't want to know SQL but some of us do and it's a lot more comfortable to just build our own queries.

Which brings me to #2. Fix your data model. I know you're working on it, but things like speakers - why is that a stub of events? It should be a people record with a relationship record link to the session. Use data model best practices.

Which is a good segue to the Salesforce integration. More and more people are moving to this. Ideally, I'd love to see a Cvent product built entirely on the SF platform. Just live in that space. You can still sell the standalone because you'll always have customers who just want that but if you offer all the same tools in the SF ecosystem you won't have to worry about your reporting, just let SF or whatever 3rd party thing the end user plugs in do the work. Same for the data model and a bunch of other back-office stuff that gets in the way of focusing on event management tools. Then, you can sell it as highly customizable and all that jazz.