Demandbase: it is very useful and Sales Reps love it but it can be very pricey
Anonymous | TrustRadius Reviewer
May 21, 2018

Demandbase: it is very useful and Sales Reps love it but it can be very pricey

Score 9 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Demandbase

Demandbase is being used so we can target specific companies with ads and also in our own website create company-specific and industry-specific content to generate more quality leads. We also use Demandbase with Google Analytics to show our Sales Reps their accounts activities on our site even if they are not filling out any forms. Demandbase it helps us target more specifically some companies when we believe they are closer to buy or more interested in our products and services
  • Target specific industries to have the right content on our site
  • Get the information from specific companies and knowing their activity on the website
  • Help you create other ways that content can be tailored for specific companies and/or industries
  • Pricing can be a problem with Demandbase, it is a great service but some programs are not sustainable
  • Give customers advice on what works and what doesn't from their experience working with other organizations
  • If Demandbase helps us bring any deal with their Ads program, the program can be paid by that itself, so it can be very minimal effort for a big ROI.
  • If it does not bring any closed-won deals it might be a little bit of a loss since the pricing of some of the programs.
  • Would like to keep using these programs year-round but because of the pricing, it is difficult to work in the budget.
When an organization has industry-specific content and/or wants to target a certain group in specific. Demandbase integrates well with Google Analytics and helps the organization see the companies you are trying to target some content to and check if they are interacting with it. I wouldn't recommend Demandbase to companies that do not need to segment their content by industry; because it might not be necessary and it can be very expensive.