Demandbase - Indispensible for Sales & Marketing Professionals
January 25, 2022

Demandbase - Indispensible for Sales & Marketing Professionals

Cass Holloway | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Demandbase

It allows me to specifically, target accounts and industries in my territory which maximizes my productive time going after accounts that have shown some level of interest in our planning solutions, instead of broadly pursuing unqualified accounts in my territory which is a huge waste of time and resources. With Demandbase, I can hone in and develop specific messaging and campaigns that target somewhat qualified accounts.
  • Dashboards - Provide the first, best key insights into user interest.
  • Form fills - The second best area of key insights.
  • Site Analytics - My favorite for broad-based, targeted marketing.
  • Better training - It's always about usability and I think this could be vastly improved.
  • Less is more. The interface could be simplified even further. Though it is pretty darn good as it sits.
  • The emailed reports should show actual data so I don't have to go to the application.
  • Dashboards.
  • Form Fills.
  • Analytics.
  • Customer base by vertical segment.
  • Improved revenue by selling to qualified users.
  • Vastly improved field marketing by having accounts verticalized.
  • Improved rep productivity.
I haven't used other competitive products, which makes me a Demandbase champion. I don't want to use other products.

Do you think Demandbase delivers good value for the price?


Are you happy with Demandbase's feature set?


Did Demandbase live up to sales and marketing promises?


Did implementation of Demandbase go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase again?


For sales and marketing professionals, Demandbase is a must-have. I don't see how anyone can market and/or sell into their territories without having some insight into the customer base/users in that territory. The insights gained through Demandbase are invaluable.