Best in class for ABM
Updated July 24, 2025

Best in class for ABM

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

Demandbase One is the palce where all our marketing department is looking in terms of information about our target accounts, it´s quick and easy to view. We also use it to create targeted ABM display campaigns for our targets accounts, delivering a very personalized messaging. It has become a fundamental part of our marketing strategy.

Pros

  • Advertising to specific accounts
  • Integrate information for different platforms
  • Evaluate & Clasify the accounts

Cons

  • Sometimes you need to dowload the tables to use specific filters
  • It can be easier to implement
  • The sales team needs to understand it better
  • No negative impact
  • Better understanding of our accounts
  • Better perfomance of our sales team
  • Better control on the marketing campaigns
As a user, I´m capable to do many thing on the platfrom, I don´t need to rely on more people to found what I am looking for, so having the self service capaibility is amazing to not loose time.
  • 6sense
The price is much better, and the capabilities of integrations are also better.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

It is perfect for big companies, but I wouldn´t recomend it for small companies. Specially I think for the technology sector is more useful. If you are selling consumer products it is not your ideal platform. In general, I think it is the perfect tool for the big tech companies.

Demandbase One Feature Ratings

8.5
Integrations with third-party software
8
Automated workflow & orchestration
9
8.3
3rd party intent signals
8
Downstream intent signals
7
Account identification
10
9.3
Standard visitor segmentation
9
Behavioral visitor segmentation
9
ABM sales intelligence
10
8.5
Automated routing and prioritization
8
Customer interaction histories
7
Personalization
10
Engagement data tracking
9
9.3
Ad campaign creation
10
Display advertising
8
Contextual advertising
9
Social advertising
Not Rated
Ad reporting and analytics
10

Comments

More Reviews of Demandbase One

  1. Home
  2. Account-Based Marketing (ABM) Tools
  3. Demandbase One Reviews
  4. User Review of Demandbase One