Item: Demandbase One
Rating: 8
Author: Verified User

Overall Satisfaction with Demandbase One

Use Cases and Deployment Scope

It made it easy to see which companies were interested in us, and we could build highly focused retargeting lists based on their level of engagement. It's also beneficial for identifying our most important accounts and the specific individuals we should be targeting. Their advertising features are also good and helped us reach the right folks. Additionally, it integrates seamlessly with tools we already use, such as Salesforce, Google Ads, and LinkedIn Ads. The support team is always available to help when needed.

Pros and Cons

Pros

Intent based accounts list.
Advertising
Person Level List.

Cons

Loading issues.
Better Person level Data.
More control on advertisements

Return on Investment

Understanding Potential buyers.
Retargeting Specific Accounts.
Advertising improvement.

Buyer Journey

I was not present at the time of buying, but I believe they would be customized as per our needs.

Intent Data

Demandbase helped track which companies are interested in what we offer. It helped us focus our efforts on the most promising potential customers and avoid wasting time on others.

Usability

It's user-friendly and easy to navigate. But sometimes the loading is slow.

Alternatives Considered

6sense

Demandbase offers more precise data compared to 6Sense. It is easy to use and navigate.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

Other Software Used

Semrush, Moz Pro, Ahrefs

Likelihood to Recommend

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Demandbase One Feature Ratings

Comments

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Great for ABM Needs faster loading.

Software Version