Demandbase One for account targeting lead to account matching
April 22, 2025

Demandbase One for account targeting lead to account matching

Tom Liolios | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

Demandbase One is the tool we use for all account based marketing activities. We create audiences for campaign targeting, ensuring we increase engagement with our top accounts. We also highly leverage the reports Demandbase One generates for our sales department on account engagement. Additionally, we leverage the data enrichment capabilities of Demandbase One to ensure our Account data is up to date in our CRM.

Pros

  • Account data enrichment
  • Account engagement reporting
  • Lead to Account Matching

Cons

  • Easier targeting and segmentation across different platforms
  • Highly targeted campaign targeting
  • Data enrichment improvements, ensuring lead qualification success
  • Lead to Account matching in CRM, increasing lead routing success
It's intuitive to use and the onboarding process is relatively easy. There are a lot of options and fields to select from, which does require some trial and error to get used to.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

It's well suited for any organization with an Account focus. It's important that your marketing and sales teams have an account strategy in place and that they have a clear objective to track engagement on account level and to engage with prospects and customers on an account level. If your organization purely goes after individual Leads or purchases, then Demandbase One would not be well suited.

Demandbase One Feature Ratings

8.0
Integrations with third-party software
8
Automated workflow & orchestration
8
7.7
3rd party intent signals
8
Downstream intent signals
7
Account identification
8
7.7
Standard visitor segmentation
7
Behavioral visitor segmentation
8
ABM sales intelligence
8
7.0
Automated routing and prioritization
7
Customer interaction histories
7
Personalization
7
Engagement data tracking
7
8.0
Ad campaign creation
8
Display advertising
8
Contextual advertising
8
Social advertising
8
Ad reporting and analytics
8

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