Demandbase One for Sales
April 22, 2025

Demandbase One for Sales

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

We use Demandbase One as one of our intent tools. Specifically at the account level. There is engagement minutes, intent keywords and other info that we gather to prioritize prospecting work. One thing that I dislike about Demandbase One is how engagement minutes are not accurate representations of how many minutes a prospect account is doing something related to us, but rather an internal "comparison" measure against other accounts leading to some confusion about accurate engagement.

Pros

  • Account Intent
  • Data about roles
  • Single source of truth

Cons

  • Engagement minutes =/= minutes of engagement
  • Interpreting cold outreach as interest
  • Repetitive infor
  • Increased focus on outbound
  • single source of truth
There are some confusing terms but overall once you get used to it the tool is fairly simple and you can set up great email alerts.
We actually use both as, in our opinion, Zoominfo is better at the individual level and Demandbase One is better at the account level.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

It's well suited as an intent tool which is our primary use. As previously mentioned their are some confusing terms and repetitive data week after week.

Demandbase One Feature Ratings

5.0
Integrations with third-party software
7
Automated workflow & orchestration
3
8.0
3rd party intent signals
9
Downstream intent signals
7
Account identification
8
6.3
Standard visitor segmentation
7
Behavioral visitor segmentation
4
ABM sales intelligence
8
5.3
Automated routing and prioritization
5
Customer interaction histories
3
Engagement data tracking
8
Ad Campaigns ()
Not Rated

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