Demandbase One Review
April 22, 2025

Demandbase One Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

we leverage Demandbase One to identify specific searches and topics our target prospects are looking into and custom messaging based on their interests. I use Demandbase One every day to enhance my sales strategy, confirm a hypothesis of an account, and begin to break in. Also, Demandbase One offers near real time insights on users activity on our website to validate if theyre actually exploring our platform. The main use case is to gain more insight into top prospects and accounts to curate a hypothesis and customize messaging based on their priorities and eventually sell to them.

Pros

  • web activity insights
  • organizing account ownership
  • main dashboards (engagement/ highlights page to prioritize hot leads)
  • pipeline predictions based on activity and website visits

Cons

  • ability to save views / favorite dashboards, leads, or hot contacts to make folders & refer back to
  • time stamp associated with leads
  • Slack notifications come in real time, but platform takes 24-48 hours to update, which leads to delayed action
  • champion building to validate users engagement on website and investment into product
  • prioritizing top 10% of accounts based on activity and predictions on intent
  • identifying contacts and accounts researching topics to build hypothesis and outreach to
Easy to use and gain value from quickly through dashboards and analytics across your accounts and company website. High value with little . Slack messages to directly associated with accounts, contacts, and leads, to indicate engagements, activity, and intent in near real time. Ability to prioritize accounts and contacts based on predicted pipeline.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

When cold calling, often a propspect will say they're "looking us up right now" and Demandbase One validates this because I'll get the notification that 'account name is looking at x website' which is great to see what they're exploring. Also, once someone accepts cookies or validates their identify through a trial sign up, they become a verified contact in Demandbase One and we can track all the links theyre looking into to validate their true use case, champion build, and move the deal.

Demandbase One Feature Ratings

9.0
Integrations with third-party software
9
Automated workflow & orchestration
9
10.0
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Personalization
10
Engagement data tracking
10
8.2
Ad campaign creation
10
Display advertising
8
Contextual advertising
7
Social advertising
7
Ad reporting and analytics
9

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