Demandbase One Review from Software

Like I said earlier, the learning curve is a really tough and getting to know the ins and outs is interesting. Once you nail that down, the system is relatively straightforward. How I use it is I put in my account executives name, then it lays out their dashboard with any account with intent and some prospects. Sometimes I see accounts with intent, with no leads in it just because they're not in our CRM. Not a big deal, just pointing it out.

Demandbase One is good in several scenarios. When I'm in prospecting mode, I look at Demandbase One to find accounts that are showing intent and are looking at us already. Those are our warmer leads. Where Demandbase One lacks is cold accounts that might not be in Salesforce. From what I understand, Demandbase One uses leads that are already in the system to track intent but when there is the correct account, it won't show the intent for the right lead if it isn't in our system. There are work arounds so its not a big deal but one little bump in the road.